123 uppsatser · sida 2 av 9
… the target group to a specific gender in a magazine that draw upon gender stereotypes, reproduces gender stereotypes but also the reference that music targeted towards girls often maintain a heteronormative perspective. It can also maintain the fact that certain music is seen to …
Leksakers genusbetydelse i bilderböcker
… the age 3-5years. The aim for the essay, partly, is to highlight how gender stereotypes can come forth and affect children through the way toys are illustrated within children’s books. The essay will address books from two different time periods, the first period being the …
En kvantitativ undersökning om hur folk framställs i en serie skolböcker
… in the schoolbooks are presenting people and ethnic minorities biased and stereotypical. The material I have examined consisted of a series of schoolbooks (So-direkt 1-3, samhällskunskap av Bonnier 2003). To find out if that is the case I have used a theory by Stuart Hall, his …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
… to be cautious about which country they want to be linked to. Commercials with stereotypes from certain countries are fun, but not when you are the one the commercial are making fun of. Some countries are also seen as better than others when it comes to marketing and branding …
Hotet, subjektet och terrorattentatet i Stockholm 2010
… from threats and also how this helped us construct these threats as inner stereotypical images of, for example, ”terrorists”.
En hermeneutisk studie om nätdejting
… dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and …
<em>Synen på det ryska hotet i svensk landsortspress, från 1858 - 1898.</em>
… different articles that have been written about Russia and Russians in a stereotypical way. The source material used in the thesis comes from 41 news articles; the bulk of the source material comes from newspapers that were published during the late 19th century. Rural press …
En kvalitativ fallstudie om hur familjerelationer ironiseras i Svenska Hollywoodfruar
This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President’s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given …
En mottagarstudie om Umea? Energis reklamfilmskoncept Dolf och Ja?rven
… Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in the long run the stereotypification of norrlandians. To achieve this aim the following theories have …
… man is the dominant part and the woman is in an inferior position. We apply a stereotype model she has conceived and we try to categorize the characters in the books we have analysed into this model. In the books we have analysed we have found that women are described as the …
Kvinnorepresentationer i centrum för en studie av pjäsen Namn: Spielrein Sabina
… several typical women images. By using the character Sabina I have looked at (stereo) types such as: the good daughter, the mad woman, the genius, the mistress, the wife and the mother. Putting Sabina Spielrein in focus has also made it possible to discuss around cultural power …
This project report shows the work around a mockup to a three-dimensional avatar-making application. An avatar-making application is a computer-based software program in which it is possible to create your own personal virtual character. The possibility to use three-dimensional …
- En studie i den kvinnliga kändisens gestaltning i damtidningar
… The frameworks of theories are the following: culture theory, ideology, stereotypes, homo-sociality and connotation and denotation. The methods used to analyse the texts were content analysis and qualitative discourse analysis. Since images of the female celebrities have also …
… links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The …
… discourse. We see the same construction of the Orient, the same racist stereotypes and the same quest for historic authenticity as in other oriental painting from this period. But he mixes it with one, perhaps reluctant, admiration for "the other". As a result of the French …
