6 uppsatser
… The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative …
en empirisk studie om interaktionen <br /> mellan företag och elitidrott ur ett företagsperspektiv
… is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been …
… how sponsorship is used in public libraries. The main questions are:o Why are sponsorships appealing to libraries? o What does the processes of sponsoring look like? o What are the possible risks concerning sponsor-ships ” could it endanger libraries democratic role” o How does …
… with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as …
En analys av sponsring i svenska podcasts
… this study indicates an inconsistency in the handling and communication of sponsorships. We feel as if the producers learn as they go which leads us to the conclusion that a common set of ethical guidelines are needed.
Syftet med vår uppsats har varit att undersöka hur studenter på Makerere universitet i Kampala, Uganda upplever deras möjligheter att nå och genomföra högre studier. Vi presenterar en kortfattad bild av landets historia och dagsläge för att ge en djupare bild utav studenternas …
