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The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality …
En studie av begrepp, motiv och utvärdering av sponsring
Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the …
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
… and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these …
Kulturens nya villkor
… in which companies and institutions of culture, must be more versed in sponsorship. In this essay, we aim at understand and give an account for how the corporation, in a sponsorship relationship might work. A sponsorship relationship also means that a lot of knowledge is needed …
Ur ett sponsorperspektiv
… as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand. We have been interviewing important persons at the association …
Vilken typ av sponsorkommunikation är passande vid matchvärdskap och finns det utrymme för nytänkande?
… venues become larger and more modernized. As stadiums grows, so also does sponsorship and its popularity, around them. Is it enough as a sponsor only to expose yourself these days, or does the new times require more creativity to stand out from all the media? This work is done …
This essay concerns sponsorship of libraries within Sweden. It takes its starting-point in the libraries economical situation where resources are decreasing. The main purpose of the essay is to investigate how sponsorship is used in public libraries. The main questions are:o Why …
Ett samverkansprojekt mellan fyra offentliga organisationer
… as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand. We have been interviewing important persons at the association …
En diskursanalys
The purpose of this bachelor thesis is to study cultural sponsorshipof cultural institutions and cultural events in some particular pointsof views. Namely, how do the Moderate party look at culturalsponsorship based on their motions and how these motions havebeen received by the …
en undersökning av alternativa finansieringsmöjligheter för svenska folkbibliotek
… funding for Swedish public libraries, and my main focus of interest is that of sponsorship. The method used is a literature study combined with an empirical study, in which interviews were conducted with five persons each with long experience of working with public libraries …
en undersökning av diskursiv förändring i fyra statliga kulturpolitiska dokument.
The aim of this Masters thesis is to examine the view of funding and sponsorship of culture within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards funding and sponsorship of culture by comparing the discourse of cultural policy in …
The aim of this Master’s thesis is to study various views of sponsorship in relation to public libraries as found within three cultural policy documents. The main objective is to discover which ideas are considered relevant in the partnership between the Swedish retail chain …
Risker och Möjligheter med Co-Branding
… understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related …
En analys av sponsring i svenska podcasts
… which was conducted as a quantitative content analysis, examines the use of sponsorship in four of the most popular Swedish podcasts. This was done as an attempt to understand how producers of a new and unregulated medium choose to go about presenting their sponsor, without …
… possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are …
