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The purpose of this master thesis is to study sponsoring of culture. The questions asked are: What are the reasons for sponsoring? What are the advantages of sponsoring? What are the disadvantages of sponsoring? What is the relation between public grants and sponsoring? The …
En uppsats om imageöverföring inom sponsring och Event Marketing
There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… and one with WJOS. Main result: Borka uses newspaper adverts, fairs and sponsoring as their mixture of mediums. BayIcon uses web pages, events and sponsoring. The events, fairs and sponsoring are arranged under the definition arrangements and it is the richest form of …
… Why are sponsorships appealing to libraries? o What does the processes of sponsoring look like? o What are the possible risks concerning sponsor-ships ” could it endanger libraries democratic role” o How does library staff reflect on the role of libraries in contemporary …
Kulturens nya villkor
Sponsoring is today a more common form for corporation in the trade of culture. This has led to a situation, in which companies and institutions of culture, must be more versed in sponsorship. In this essay, we aim at understand and give an account for how the corporation, in a …
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
… use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships …
Det här är en kandidat uppsats i företagsekonomi med inriktning marknadsföring som är gjord på Handels- och IT Högskolan I Borås. Inriktningen på uppsatsen är sponsring och vi har valt att fokusera studien på hur företag använder sig av strategisk sponsring. Syftet med rapporten …
… of freedom than the powerlessness and the dependency arisen through sponsoring enterprises in other trades of business.
en empirisk studie om interaktionen <br /> mellan företag och elitidrott ur ett företagsperspektiv
… The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and …
En studie av begrepp, motiv och utvärdering av sponsring
… Abloy and Djuice were the sample of the thesis, and have all been involved in sponsoring of the Volvo Ocean Race. Results. The concept of sponsorship has no universal definition, though it is important that companies understand the concept. By stating some cornerstones of the …
… effektivt. Verktyg som kan användas vid implementeringen av SOX är Committe of Sponsoring Organzations of the Treadway Commission (COSO) och Control Objectives for Information and related Technology (COBIT). De här verktygen har riktlinjer för hur ledningen ska utforma den …
en granskning av företagsledningens och den externa revisorns syn på intern kontroll
… Internal Control ? Integrated Framework, lanserat år 1992 av The Committee of Sponsoring Organizations of the Treadway Commission, är det internationellt mest erkända ramverket för utformning av intern kontroll. Syftet med ramverket var att säkerställa en förbättrad …
en fallstudie av två företag inom dagligvaruhandeln
… (fruits and vegetables, wholegrain, keyhole products) in the stores and sponsoring of physical activities. The ways in which Coop and ICA do their communication to the stakeholders showed a lot of similarities between the companies and that their corporate responsibility reports …
att värva nya och behålla befintliga donatorer
… with two non-profit organizations, two individual donors and three donating/sponsoring companies. Theoretical perspective: The essay proceed from theories in development, fundraising, communication and customer relations. The development theory focuses on five phases of …
En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars? To answer these questions we used both a quantitative …
