7 uppsatser
Social Media Marketing
… platform and maintaining active participation which enables one to follow societal developments. Marketers devote more time and resources than ever towards developing relationships with customers emphasizing communication, trust, mutual understanding, and effectiveness. This …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… development to balance corporate economic interests with consumers' health and societal welfare. The study calls for continued discussion on the ethics and limits of marketing in digitally driven industries like online casinos. Finally, the study suggests statutory knowledge …
marknadsföringsstrategier för Svenska FSC
… for communicating environmental issues, followed by newspapers, the common societal values and in-store information. Of the interviewed, 90 % would like to see a labelling scheme that ensures that the product they buy guarantees sustainable managed forests. The criteria for …
a review of brand valuation methods
… respectively. Correspondingly, during last decade and after dominating societal marketing orientation we can expect emerging new frameworks to accomplish this relatively new trend.
Marknadsföring används inte bara för att sälja varor och tjänster. Överallt stöter vi idag på budskap som försöker marknadsföra en idé, ett beteende eller en attityd. Detta område inom marknadsföringen är oerhört stort och mångsidigt. En studie av den befintliga litteraturen …
En fallstudie av plattformen Crowdculture
… cultural projects through a combination of crowdfunding and public support. Societal trends digitization, stronger donation culture, economization of culture and cultural policies that seek broader financing is considered to be the foundation for Crowdcultures existence. The …
Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv
… pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature. As the music industry is well established on the …
