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Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be …
Kvalitativ intervjustudie: hur vuxna upplever att umgänge via internet påverkar deras vardagsliv
… en småskalig, kvalitativ, intervjustudie åskådliggöra hur vuxna upplever att social kommunikation via internet påverkar deras vardagsliv, med fokus på upplevelsen av egen kontroll och styrning. Forskningsfrågorna: Vilka är för- och nackdelarna? Ökar känslan av social …
En netnografisk studie av politisk kommunikation i de sociala medierna
… for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the …
<em>En studie i hur organisationer ser på sociala medier som del av den externa kommunikationen och hur de bemöter sin omgivning i det nya medieverktyget</em>
… Between Transmitter and Receiver Blurs” ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media tool Number of pages: 49 (51 including enclosures) Author: Ida Hansson Käll Tutor: Cecilia …
… Contact, Cash?- En kvalitativ studie om framgångsrik marknadsföring viasociala medierAuthors: Andreas Hadzikostas and Helli ShahidiAssigner: NewsroomCourse: Degree thesis in Bachelor of Media and communication at the faculty ofJournalism and mass communication at University of …
… visar tidigare forskning en alltigenom positiv bild av rekrytering via sociala medier, vilket kan förklara dess ökade popularitet. För en arbetssökande däremot kan social rekrytering upplevas som ett hot mot integriteten, eftersom personlig information exponeras för …
En studie av relationen mellan privata och offentliga samtal i den sociala sfären
This study’s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow …
En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is …
This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are …
En kvalitativ fallstudie om sociala mediers betydelse för reklam- och kommunikationsbyråer vid kriskommunikation
Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear …
En kvalitativ studie om yngre kvinnors personliga integritet på Instagram
Since social media is used more today than just a few years ago, it is easier to share our lives to the public in just a few seconds. Social media is easily accessible on smartphones, tablets and computers which allow us users to use them whenever we want. Instagram is an …
En studie om sociala mediers roll i individers motivation till att anamma och uppra?ttha?lla en sund livsstil
… information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative …
En studie om NFC-teknikens möjliga användningsområden och utveckling inom sociala medier
… report is to examine how NFC can play an important role in the developement of social interaction and social media. By compiling our data and research materials we will analyze and present a report conslusion. In our conclusion we will introduce our thoughts about the technology …
En studie om viral marknadsföring i ideella organisationer.
The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity …
The purpose of this study was to look for tendencies that social media can contribute to exposing users to a stronger perception of opinion polarization, and further to see if the daily presence of social networking sites can put normative pressure on the users. The study was …
