186 uppsatser · sida 6 av 13
En studie om Sociala Medier och Sökmarknadsföring
… this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to …
En studie om hur mäklare använder sociala medier
This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have …
… empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge …
… kön uppfattas reklamens inriktning ofta olika. Detta beror på de sociala och kulturella normerna för vad som är kvinnligt respektive manligt genus. Det finns dock inget som säger att kvinnlighet måste vara förenat med det kvinnliga könet utan den kan mycket väl återfinnas hos …
En kvalitativ fallstudie av Volkswagen Sverige
Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage. Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity. Method: Qualitative case- study of Volkswagen …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this …
En beskrivning av mediekulturens samtida tillstånd, utifrån populärkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
… of convergence culture, that in the contemporary state of online practices, social networking and in our interactions with digital media content, a mandatory ”presence” has been created where we today are defined more through our online selves and these practices, than the ones …
En kvalitativ fallstudie om de svenska storbankernas syn på och användning av sociala medier i syfte att bättre tillfredsställa ekonomiska journalisters, investerares och finansiella analytikers informationsbehov
Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its …
En studie om att ta emot och tolka en social marketing kampanj om hållbar turism
… happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The …
När kunden själv får välja
… opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? …
… och förankra spelet i den relevanta målgruppen direkt via fora och andra sociala medier. Kontakta både framträdande medlemmar i sociala grupper samt expertgrupper bestående av kunniga spelentuseaster. De olika grupperna kompletterar varandra och kan förmedla en helhetsbild av …
En studie om sociala mediers funktion i riksdagsvalet 2010
… interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged …
- En fallstudie av idrottsföreningars marknadskommunikation
… study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study’s purpose three questions were examined. The first one discusses how sports clubs handle the transformed market. The second one …
En kvantitativ studie som undersöker vad gymnasieelever i årskurs 3 förknippar med begreppet PR
… senior students in upper secondary public school in central Stockholm. Theory: Social construction, PR-theory, framing and former studies about the students and general public opinion about the PR business. PR background, PR expansion in Sweden, Definition of PR, Social media …
… brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM …
