248 uppsatser · sida 11 av 17
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet. To work with loyalty programs …
… globalization of today’s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market …
En kvalitativ studie av lånemarknaden
… are Banks, Debt collection companies, Income-loan companies & Enforcement service. Consumers have in this case not received a space where it has previously made inquiries from their perspective. We have used the theory of marketing mix 4 P’s and stakeholder model to investigate …
… gender distribution on senior management level in two Swedish professional services companies - an industry where the described problem has been palpable. Additionally, the thesis explores the effects of actively working for increased gender equality. With a basis in gender and …
… to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing …
… m.fl. strategiska flexibilitet. Använda begrepp är bl.a. konkurrensfördelar, service, kvalitet och flexibilitet. Resultatet visar att företaget i fråga, tycks genom hög kvalitet på sitt tjänsteerbjudande, leverera högklassig service till kunder som förefaller att vilja stanna …
… complementary goods in the form of customer satisfaction, customer view of the service encounter, as well as success in sales. In addition, the influence of the customer's purchase amount on the tendency to buy an extra product in a suggestive selling situation was examined. The …
… entrants to create competitive advantages through new or modified inspection services. Based on these regulations the new entrants are trying to attract customers through enhanced service and additional services to the inspection. They try to create a total offering to the …
En studie om affärsmodeller och tidig internationalisering
Syftet med studien är att undersöka vilken affärsmodell som born globals använder vid internationalisering och vilka faktorer som påverkar valet av modell. Studien har använt sig av en kvalitativ forskningsmetod och har genomförts som en fallstudie. Vidare utgörs studien av …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… contact. The traditional retailers, who only shop in a physical store, value service and experience the highest. This is one of the main reasons that they do not shop online because the service and experience are different in each sales channels. However, the price, the fit and …
En studie som belyser hur hotell i Stockholm arbetar för att behålla sina gäster
… who are not price sensitive, they place higher demands on the standards and service they require. It has become increasingly important to attract the visitors in a unique way. The purpose of this study is to reveal those aspects which hotels focus on in their business in order …
… examined. The highest cost occurs when consumers in the group commerce and services are affected. Based on the results, a strategy when renewing the grid should be focusing on replacing cable types that increase the probability of failure, but also focusing on replacing larger …
skillnaden mellan svenska studenter & kinesiska utbytesstudenter inom servicenäringen
Syfte: Syftet med denna studie är att analysera skillnader i hur servicekvalitén inom servicenäringen i Sverige uppfattas av svenska studenter och kinesiska utbytesstudenter. Metod: I studien användes en kvantitativ metod med hjälp av enkäter med slutna svarsalternativ och …
En flört eller början på ett varaktigt förhållande?
… in the market today, in this essay we look into what kind of functions or services that can attract advertisers to the e-paper on the basis of the experiences made with the breakthrough of the web-newspapers. The study was carried out by interviewing advertising managers at five …
… It is important to have good customer knowledge and change your focus towards service instead of the technology itself. Companies also have to develop an organization that can handle change, because when a new technology comes up or you enter a new market, companies need new …
