308 uppsatser · sida 12 av 21
En introduktion till förståelsen av <em>m?thos</em> och <em>narratio</em> i argumentation
I denna uppsats undersöker jag hur det är möjligt att med hjälp av bland annat Ernst Cassirers teorier kring myter och genom att se hur dessa tar sig i uttryck i ett narratio, nå en utökad förståelse för argumentation genom att ta fasta på det som ligger utanför logikens och det …
En undersökning av plankning och parkour som skapande, rumsliga praktiker utifrån Michel de Certeaus <em>The Practice of Everyday Life</em>
… theory on the act of speaking together with de Certeau's theory on the rhetoric of walking. In my concluding discussion, I outline a theory regarding how these different spatial practices come together in the city and form a multiplicity of ever-changing spatial stories. I also …
En jämförelse mellan reklamannonser då och nu
… convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two …
Diskursanalys av myndigheternas och mediernas information kring pandemiklassificeringen av den nya influensan den 11 juni 2009
Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since …
<em>En diskursanalys ? Verklighet, projektarbete, mottagare </em>
… are that one should be aware of the potential pitfalls in the strong rhetoric employed to justify the education.
Världens mest prisbelönta webbkampanj
Målet med uppsatsen var att se hur man producerar fram en reklamkampanj, framför allt hur man gör det för första gången samt hur retoriken kan bidra till ett lyckat koncept. Vilka förutsättningar krävs? Arbetar man på ett annorlunda sätt? Vilka medel använder man för att få en …
… Labeling Theory and that the party with its standpoints in this area and the rhetoric used, create a risk for individuals and/or groups of people to be labeled. The labeling can then contribute to increasing crime, in the form of the self-fulfilling prophecy. Our study is a …
Sammanfattning Utgångspunkten i den här studien har varit lärarens muntliga kommunikation och hur den kommer till uttryck i den konkreta undervisningssituationen med fokus på skolämnet idrott och hälsa. Pedagogisk forskning om lärande och ämnesdidaktisk forskning brister ofta i …
En studie av Yu Huas roman <em>En handelsman i blod</em>
… in order to form and enforce perceptions of identity and societal roles. The rhetorical use of ”blood and tears” (Ch. xue yu lei) indicates thematic connections to the Chinese revolutionary literature, and furthermore, the use of flesh and blood can be read in relation to the …
Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these …
En kvalitativ studie om vad förskolebarn har för uppfattning om samarbete.
… two magazines. The study includes analysis methods such as cluster criticism, rhetoric analysis and narrative analysis. The theory of this study is based on Kenneth Burkes vision about terministic screens, combined with a constructivism and hermeneutics point of view. The …
En kvalitativ studie av Frida och Veckorevyns framställning av manliga egenskaper.
… two magazines. The study includes analysis methods such as cluster criticism, rhetoric analysis and narrative analysis. The theory of this study is based on Kenneth Burkes vision about terministic screens, combined with a constructivism and hermeneutics point of view. The …
En uppsats om hur skickliga förhandlare övertygar motparten och vilka retoriska medel de använder
This essay is about exploring the rhetorical business negotiation process. The aim has been to find out how skilled salespeople stand out, and what rhetorical means they use to convince the other party. For this study, a qualitative research interview was applied and altogether …
En kvalitativ retorisk analys av fem reklamfilmer för receptfria värktabletter
The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The …
När ordet betraktas som metafor
The metaphor has been among us since a very long time, but despite over 1.000 years of reflection it is still uncertain how one should understand the concept. There are few, if any, doubts how to understand the definition of metaphor, but is it possible to find a real …
