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Att inta en offerposition
… second member of parliament who is involved in the argument are studied. The rhetorical arena is used to describe and pinpoint the most important stakeholders in the crisis. Hearits structure ”from wrongdoing to absolution” is used to describe the crisis and it’s context …
Persuasiva motstrategier för att dekonstruera en stark ethosposition, exemplet Selimovic mot Khemiri i debatten om REVA
… drama director Jasenko Selimovic. The objective of this essay is to perform a rhetorical analysis of these two articles in order to examine how they are constructed to achieve their persuasive goals. Mainly, I am interested in exploring if Selimovic’s persuasive strategies can …
… solving, have a predominantly agonistic debate strategy. Even if the debate rhetoric is primarily designed to win over the opponents, there is partly a genuine listening and an interest in finding new possible solutions. But despite that the opponents? arguments are mainly used …
Retoriseringen av ”ansvar” i svensk, politisk retorik 1991?2013
En undersökning över hur ordet "ansvar" använts i svensk politik 1991-2013 och den förändring ordet genomgått i avsende på argumentativ funktionalitet under Fredrik Reinfeldts tid som statsminister.
En studie av kroppen som ett retoriskt medel under demonstrationen i Båstad 1968
Med utgångspunkt i George Lakoff och Mark Johnsons teori om den konceptuella metaforen analyseras i denna uppsats bildspråket i opionsjournalistiska texter som behandlar frågan om individualiserad föräldraförsäkring. Därtill anläggs med hjälp av Yvonne Hirdmans teori om …
Ett retoriskt perspektiv på deliberation
This study investigates the potential of a rhetorical theory of knowledge to expand beyond its own domain and into political theory, specifically theories of deliberative democracy. Despite the increasing interest in communication in democratic theory in the last decades, the …
En utredande litteraturstudie över hur the Male Gaze kan användas inom retorikvetenskapen
The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… subject to our analysis, are Pripps Blå and Norrlands Guld. The aim was to use rhetorical and semiotic analyses to find which strategies had been employed in the advertisements to sell the above-mentioned brands, thus allowing us to study rhetorical techniques drawing on …
… that analyzed various posters, theories about semiotics, genre, and visual rhetoric. These theories will help answer the main question and help with the analysis. The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content analysis is …
… to look at two of wrestling’s biggest names in Hulk Hogan and Ric Flair from a rhetorical standpoint and see what they do to convince their audience to buy their matches. The basics of rhetoric can be used to analyze speeches using the terms ethos, pathos and logos. The two …
FIFAs antirasism ur ett postkolonialt perspektiv
… which, with the applying of apost-colonial perspective, can be found in the rhetoric used by FIFA in expressing themselvesabout their anti-racism stand.The methodology used in this thesis builds upon a qualitative text analysis approach inwhich solely primary sources available …
En utredning av immersionens och realismens retorik i kommersiella datorspel
… Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that …
En studie om effekten av en stark företagskulturs påverkan på medarbetarnas identitet
… If the corporate culture has an influence on the individual’s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee’s process of becoming a part of the corporate culture? The method of research that was used …
En retorikanalys av konstverksamma organisationers självpresentationer
… Art transformation and commodification in the digital age. The study applies a rhetoric analysis with the aim to understand how art sellers, gallery owners and entrepreneurs take part in this transformation process through their websites? presentation texts ”about us”. The …
… results show that concepts such as dialogue, development , understanding and rhetoric are tools that teachers work with in order to develop a better reading comprehension for students.
