308 uppsatser · sida 19 av 21
En undersökning av visuella och narrativa komponenter i myndighetstext
According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would …
En retorisk analys av Socialdemokraternas invandringspolitik 1990 och 2013
… analyze the meaning of those found ideographs. I also present and use Bitzers rhetorical situation in my analyze With help of Burke´s rhetorical situation I could see how the Social Democrats' rhetorical approach to immigration policy in the different periods in society. My …
En studie av hur ideella organisationer marknadsför humanitära och miljömässiga risker och kriser som allmänheten tappat intresse för
Hösten 2012 släppte organisationen Läkare Utan Gränser en rapport under titeln Kriserna Svenskarna Glömt. I denna uppmärksammas det faktum att det finns flera humanitära kriser i världen som allmänheten i Sverige inte känner till. Organisationen benämner dessa som ”glömda …
… from questioning and dialogue. The study examined how many closed(open and rhetorical questions the teacher initiate. The initiatives from pupils in form of questions where also examined. The aim was to see whether or not there were any gender differences. The result show that …
En studie i svenska politikers försvarstal
… the scandals. This is in order to discern how current Swedish politicians work rhetorically in situations of crisis where one’s reputation is at stake, and how media mediate these scandals. This is examined with classical rheto- ric’s stasis theory and William L. Benoit’s …
En kvalitativ, jämförande studie ur genusperspektiv
… magazine Café, both in photographs and in text. We have used qualitative, rhetorical and semiotic methods to detect the differences and similarities in the four articles examined. The theoretical framework in this study is mainly based on Laura Mulveys ”The Male Gaze”, Anja …
En studie i anva?ndningen av religiösa metaforer i fotbollsrapporteringen i sportjournalistik
The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers …
En kvalitativ studie av Instagramkontot Kvinnohats gestaltning av mediekritik
… an opportunity to express their opinions. We have analyzed how Kvinnohat use rhetorical strategies and frames to express their opinions about media. By analyzing the frames with help of Robert Entmans (2004) Cascading Activation Model the result of the study shows how Kvinnohat …
En fallstudie i Fonus kriskommunikation
Denna studie undersöker hur begravningsbyrån Fonus valde att bemöta en kritisk artikel, publicerad i Aftonbladet, med ett pressmeddelande som lades upp på den egna hemsidan. Uppsatsen undersöker först vilka retoriska verktyg som har använts i skapandet av detta meddelande, och …
En flerfallstudie av två fotbollstränares målstyrning utifrån ett retoriskt perspektiv
Bakgrund: ?Målstyrning tydliggör ställda krav, medger en riktig och effektiv resursanvändning, ger ett bättre verksamhetsresultat, ger alla anställda möjlighet att påverka sitt eget arbete, ger större ansvar åt den enskilde, skapar utrymme för anställdas kreativitet …
Kommunikativa komponenter i lyckade & misslyckade crowdfundingkampanjer
… popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as …
En jämförande studie av Socialdemokraternas och Moderaternas partiprogram 1990-2013
… it is the Moderates that have gotten closer the Social Democrats and its rhetoric surrounding the worker’s secure units and the Social Democrats have gotten closer the Moderates by wanting facilitates for companies. When it comes to the education policies the Social Democrats …
… public opinion.The conclusion of this case study is that even if the security rhetoric may appearstronger on the EU level, the main elements of the security discourse are stillportrayed in the implementation on the national level. Based on this analysis we canmake the …
… planning, and how is participatory planning carried out in the legislation, rhetorically and in practice. Former research indicates a distinct gap between rhetorics, legislation and actions in practice regarding citizen participation in planning, which is why we find it an …
… strategies as a subcategory to strategic communication and finally visual rhetoric and social semiotics as tools for working with visual elements strategically, as well as analyzing them. Finally, the result shows that visual elements and written language have specific …
