142 uppsatser · sida 2 av 10
en studie om kunders imageuppfattning av svenska möbelproducenter
… Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their …
… thesis and qualitative interviews with bothOscar Jacobson’s end customers and retailers. We have alsoconducted an interview with Henrik Schneider, Chief MarketingOfficer, at Oscar Jacobson.We have realized that the value creating process is complex. Allparts within a company …
… it, we want to see how the various major suppliers work withtheir different retailers. We also want to explore and learn about the strength of the brand andit’s impact on the relationship.The study is a qualitative study with a deductive approach and is performed by …
… experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how …
En kvalitativ studie av den estetiska utformningens påverkan på trovärdigheten vid ett första intryck
… Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online …
… environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus …
En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
… both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is …
Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden …
The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as …
… In order to find the knowledge of and attitude towards RoHS of manufacturers, retailers, and importers of products falling under category 8 and 9, a questionnaire was sent to 80 companies, of which 25 answered. The answers showed that many of the companies did not know of RoHS …
… shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… find that the analyzed precedents did not include one single case concerning retailers? own-labels. We argue that this is because many imitated brands, due to the highly concentrated Swedish retailer market, hesitate to engage lawsuits.
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
… of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an …
… results are as good as, or even better than with the Mules operation. InSweden retailers and consumers have reacted to the cruel treatment of the lambs, after a TVprogrammebroadcasted in 2008. Many retailers have since made changes in their routines,and are now claiming …
-
… the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact …
