176 uppsatser · sida 6 av 12
… with the board of directors of Microsoft and also a business analyst and a retailer have built the base of the empirical findings together with secondary data which has been gathered mainly from news articles, business magazines and official websites. The theories have been …
Problembeskrivningen ger utgångspunkten för vår uppsats, som utgörs av två olika samhällstrender, en beträffande miljö och en som handlar om upplevelser. Tidigare forskning av certifierad svensk ekoturism har visat att upplevelser spelar en mer framträdande roll än miljö- och …
… difficult for small-scale local growers to sell their products directly to the retailers. The opinion of many growers was that neither the support from government nor industry related organisations was satisfactory. Different strategies for survival were found during the study …
- uppföljning av kampanjer i byggvaruhandeln
… The authors examine how certain campaign effects can be quantified using the retailers? own point of sale data and also relate the effects to DIY consumer decision processes. The results show that campaigns result in an increase in the amount of customers. Contrary to what some …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… find that the analyzed precedents did not include one single case concerning retailers? own-labels. We argue that this is because many imitated brands, due to the highly concentrated Swedish retailer market, hesitate to engage lawsuits.
Ett Choice Experiment
Syftet med denna studie är att mäta och analysera detaljhandlares uppfattningar om konkurrenshot utifrån fyra olika hypotetiska valsituationer, ett Choice Experiment. Urvalsgruppen bestod av cityhandlare inom ett geografiskt definierat område i Gävle stad i Sverige. Resultatet …
… McDonald’s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald’s in a case …
… the representative of the academia; Retail House as the representative of the retailers; and finally consumers. As a result of the interviews with the industry stakeholders, we found out that companies treat packaging design in three major ways - as a cost, as a marketing tool …
… can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical …
… the atmospherics impact on the buying behaviour. More specifically, the retailers of this sector have to take consideration about some factors for example: store design, arranging the product to develop an attractive in-store environment.
… help employers offer a higher service level, compared to competitors like food retailers and home equipment stores. The results of the interviews show that the trade is characterized by of garden center and market garden owners with a great deal of personal commitment. Several …
Hur kunskap om självbetjäningen spreds inom ICA 1945-1960
… actors spread knowledge (both economic and practical) of the innovation tothe retailers, and some also to the consumers. The communication of thepurchasing centres and Köpmannatjänst gave greater opportunity for learning,due to higher levels of interaction.
Etableringsmöjligheter av etnisk kosmetik på den svenska marknaden
… colour cosmetics in the shops, however, this products are not deliverd by retailers. Yet, I consider that Swedish retail traders are ready for an introduction of colour cosmetics since they have a great interest of both the products and the ethnic market. With focus to obtain …
… a 12000 hour session. This sum is to be divided between machine owner, retailer, Volvo CE and potentially increased production cost.
analys och förslag baserat på Service Management Systemet
… Nelson, Nelson Garden, Service Management System, marketing, customer service, retailer Aim: Explore how Nelson Garden AB manages to reach out to customers through positioning of their own labels, when they as a manufacturer are partly dependent on the competence and sales skill …
