419 uppsatser · sida 24 av 28
… as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this …
The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and …
The retail industry is complex and when it comes to the in-store environment conventional marketing tools seldom find their way. The impacts of in-store atmospherics on customers and the psychological impact the store environment has on their decision-making are rather …
… is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of …
… and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined …
… health. The investigation is restricted to attitudes towards the Swedish food retailer ICA with focus on ICAs Goda Affärer. We have constructed a qualitative investigation by means of interviews where individuals where allocated to a research group depending on their gender and …
Increased consciousness about environmental and sustainable issues has led to consumers and companies who are more in favor of reuse and recycle. Even though this is a fact, people today are buying new things more often compared to before. For instance for a mobile phone the …
… process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one …
En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the …
- Fördelar och nackdelar
… vilka för- och nackdelar e-handeln erbjudit ett mindre svenskt företag i retailbranschen under dess internationalisering och hur dessa pa?verkat internationaliseringen. För att besvara syftet har vi genom en kvalitativ studie och sex intervjuer och undersökt ett mindre svenskt …
Om handelsetableringar och kommunal samhällsplanering
Denna uppsats behandlar kommunal samhällsplanering, med fokus på handelsetableringar. Uppsatsen tar avstamp i den utveckling med externalisering och koncentration av detaljhandeln som pågått under de senaste decennierna. Denna utveckling är såväl lokal som regional och har …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store. Purpose: Examine and analyze which of the ambient scent vanilla and …
En studie om vilka faktorer som motiverar unga medarbetare mest i fyra detaljhandelsföretag
Titel: Inre och yttre motivation ? En studie om vilka faktorer som motiverar unga medarbetare mest i fyra detaljhandelsföretag Nivå: C- uppsats i ämnet företagsekonomi Författare: Joel Lawrence Tribble & Abdi Fatah Jimaale Handledare: Lars Ekstrand Datum: 2013 ? Juni Syfte …
Att implementera förpackningslogistik
Som ett kostnadsreducerande verktyg har förpackningslogistiken synnerligen blivit ett attraktivt område inom den svenska detaljhandeln. Hur organisationer inom branschen sedan anpassar sig till förpackningslogistik blir i sig fundamentalt för utfallet. Med grund till detta har …
… The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence …
