419 uppsatser · sida 16 av 28
… i Skövde. Projektet är gjort i samarbete med butiksinredningsföretaget Expedit retail solutions i Jönköping. Projektets syfte är att utveckla framtidens Gamezone, en enhet där kunder kan testa TV-spel i en butik med fokus på spelupplevelsen. Projektet inleddes med en förstudie …
… has a strong fashion position and is one of northern Europe's leading fashion retailers. Unfortunately their logotype no longer measures up to the fashion level that is required. Surveys and interviews have been conducted with employees at Lindex, disscusing their logotype. I …
En teknisk introduktion och tidig konceptutveckling
… food package and its opening stated by production, distribution, the food retail market, consumers, as well as the environment. A chapter on consumer-product interaction and product design theory is also included in the technical study. The concept development process was …
… believe that Drömma, Åhléns, Hildur as well as Case Company X own website are retailers of interest.IIWe recommend that Case Company X should only work with one segment and try to satisfy one specific target group. Therefore, we suggest that Case Company X initially should …
… its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and …
Given that the end-customer has become more demanding, the retailer has to deliver products according to the market demands, which have forced manufacturing companies to constantly search for new opportunities to reduce costs and improve efficiency. It is, therefore important to …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much …
… what are the perceived conditions for PPP to be a part of SBD strategy?Food retailers have a special function given that they are the link between consumers and food producers and therefore have somewhat a negotiating and influencing role. The focus of this project is to …
collaborating for a sustainable business in Sweden
… what are the perceived conditions for PPP to be a part of SBD strategy?Food retailers have a special function given that they are the link between consumers and food producers and therefore have somewhat a negotiating and influencing role. The focus of this project is to …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… activity but rather as a marketing activity. Implications of the results for retailers, communication agencies and brand owners are discussed and direction for further research is offered to the academic realm.
I ett litet företag finns en risk att ledningen fokuserar så mycket på kärnverksamheten att övriga administrativa verksamheter åsidosätts. Exempelvis finns det risk att företaget inte har full kontroll på sina lager. Syftet med den här uppsatsen är att beskriva och analysera …
Kan det bli en framgång?
Bakgrund: Idag satsar distributörerna i detaljhandeln på differentiering genom att lansera egna märkesvaror till flera olika segment och till högre priser. Detta brukar kallas den fjärde generationens EMV och det är ett relativt nytt koncept i Sverige i jämförelse med andra …
En kvalitativ studie av livsmedelsbutikers e-handelssatsningar
… Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial …
"Going shopping is the new going to church" - Mackereth S.
Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive …
