419 uppsatser · sida 13 av 28
En studie om gapet mellan leverantörer och köpare av digital skyltning
The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… find that the analyzed precedents did not include one single case concerning retailers? own-labels. We argue that this is because many imitated brands, due to the highly concentrated Swedish retailer market, hesitate to engage lawsuits.
En fallstudie om Clas Ohlson
… in average stay longer at Clas Ohlson as employs than what they do in other retail stores.
Ett verktyg för utbildning och erfarenhetsutbyte
Utbildning och erfarenhetsutbyte inom franchise är ett lagstadgat krav och nyckelfaktorer för en fungerande och framgångsrik franchiseverksamhet. Franchisegivare försöker därför ständigt förbättra utbildningen och erfarenhetsutbytet och frågan är om e-learning kan vara ett …
Ett Choice Experiment
Syftet med denna studie är att mäta och analysera detaljhandlares uppfattningar om konkurrenshot utifrån fyra olika hypotetiska valsituationer, ett Choice Experiment. Urvalsgruppen bestod av cityhandlare inom ett geografiskt definierat område i Gävle stad i Sverige. Resultatet …
Köpcentrums persontätheter
The aim of this study is to evaluate whether the value of occupant load is over or under estimated when the Swedish general value for department stores, 0,5 person/m2, is used for dimensioning shopping centers. The data that was analyzed derives from seven shopping centers and …
An insight on impulse buying behaviour on the Internet
A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.
… McDonald’s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald’s in a case …
This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best …
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are …
… our empirical data through a study based on interviews and observations in two retail stores in Lund, Hemköp and ICA Malmborgs. Our findings have been described through the Theory of Planned Behaviour and by theories of Consumer Behaviour, foremost the consumers' …
… can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical …
… the atmospherics impact on the buying behaviour. More specifically, the retailers of this sector have to take consideration about some factors for example: store design, arranging the product to develop an attractive in-store environment.
… av två elever från inriktningen Hotel & Restaurant Management och en från Retail Management. Förhoppningen är att vi i slutskedet av detta arbete ska besitta mer gedigen kunskap inom mångfald, både för vår individuella utveckling samt som potentiella ledare. Fem företag som …
… Lunds universitet, Campus Helsingborg, Institutionen för Service Management/Retail, Turism, Hälsa och Hotell & Restaurang Kurs: Kandidatuppsats, VT 2007, SMT 302, 10 poäng Författare: Malmqvist, Britta; Mujcin, Amela; Pedersén, Åsa Handledare: Heide, Mats; Kruzela, Pavla …
