146 uppsatser · sida 6 av 10
… research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of …
… that attracts the intended audience.It is becoming increasingly common for retail businesses that offer established brands to integrate backwards and produce private label products. Lager 157 is a company that has recently followed this trend. Our study investigates the …
… analyzed with the available theory. Also an interview with a well established retailer in electronics industry has been performed, whose distributing process has been compared to IKEA Jönköping´s process. Findings ? The criteria identified include what sales rate the item has …
en jämförande studie mellan sport- och bygghandeln
… and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling …
… purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive …
… has been accomplished with the help of observations and personal interviews. Retail studies have been carried out with the help of a standardized and categorized schedule, where all interesting types of behavior and impressions have been registered. The retail studies have been …
This report focuses on work schedules in the retail sector, where work schedules are dynamic and change according to the needs and work schedule is a requirement for an effective structure of the work. This structure is important for maintaining a good order and all this is a …
In this essay we have approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different …
… consumer market. My study means to study marketing work of smaller company in retail business to see how marketing works and if there are any problems. If it is any problem I will see if it is possible to be solving them.My reflection before I started my study was that there it …
… in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This study was conducted by studying the category's …
… devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you …
Under det senaste decenniet har den svenska elektronikhandeln präglats av en allt hårdare konkurrenssituation och lägre lönsamhet. Det har lett till att stora butikskedjor gått i konkurs. För att vända trenden måste företagen hanterar sina butiksverksamheter effektivt. Det blir …
… to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be …
Köpcentrums persontätheter
… load is over or under estimated when the Swedish general value for department stores, 0,5 person/m2, is used for dimensioning shopping centers. The data that was analyzed derives from seven shopping centers and one department store. A conservative method was used to calculate …
… as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The …
