151 uppsatser · sida 6 av 11
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… has one of the four strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan in their branding efforts. People are influenced by friends in their …
… and their talents and the product itself. This will maximize the positive reputation which the production of the game can provide. Keywords: marketing, social media, quality assurance, dynamic homepage
En studie av ekonomistyrning inom fastighetsmäklarbranschen
Bakgrund/problem: Fastighetsmäklare ersätts idag främst genom provision för sitt huvuduppdrag fastighetsförmedling. Ett lagförslag vill tillåta ersättning för förmedling av sidotjänster som exempelvis bolån. Risken med lagförslaget är att mäklarens roll som oberoende mellanman …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The …
- En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
… Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM). The purpose of this paper is to …
<em>1 + 1 = </em>3 <em></em><em>Nya insikter om förhållandet mellan tal, lärare och ledning</em>
I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att …
… system. But other factors also influence the parent’s choice; bad rumors, good reputations, the number of children with immigrant background, the physical surroundings and social atmosphere where the school is located, and maybe also ethnical prejudice. My study concerns the …
En studie om destinationsmarknadsföring och exportmognad
… of a pri-vate tourist company. This result has a negative effect on SVB’s reputation as being the offi-cial representative of Stockholm, and leads to a more fragmented destination marketing. For SVB to change this negative image they need to build good relationships with the …
… crisis, SAS would have had difficulties in maintaining its credibility and reputation for many customers. With the social media, SAS could easier establish a dialogue and help their passengers.
Kommunikation mellan avsändare och användare
… crisis, SAS would have had difficulties in maintaining its credibility and reputation for many customers. With the social media, SAS could easier establish a dialogue and help their passengers.
En studie om hur museet kan öka mångfalden bland besökarna.
… crisis, SAS would have had difficulties in maintaining its credibility and reputation for many customers. With the social media, SAS could easier establish a dialogue and help their passengers.
<em>En studie om kriskommunikationen under askmolnskrisen 2010</em>
… crisis, SAS would have had difficulties in maintaining its credibility and reputation for many customers. With the social media, SAS could easier establish a dialogue and help their passengers.
När ”gratisgenerationen” ska ta över prenumerationen på Västerbottens-Kuriren
… i studien handlar om hur händelser blir nyheter, nyhetsvärdering, media reputation samt mediernas gestaltningsmakt, med tyngdpunkt på framing. Vi tar även upp teorier om internkommunikation under förändringar och nedskärningar samt kommunikatörens roll. Metod: Kvantitativ …
En kvantitativ studie av innehållet i Sundsvalls Tidning och en kvalitativ studie av Länssjukhuset Sundsvall Härnösands kommunikation.
… i studien handlar om hur händelser blir nyheter, nyhetsvärdering, media reputation samt mediernas gestaltningsmakt, med tyngdpunkt på framing. Vi tar även upp teorier om internkommunikation under förändringar och nedskärningar samt kommunikatörens roll. Metod: Kvantitativ …
en konfliktstudie av Shell och Greenpeace
… a way to build a strong corporate image. It may also be a way to prevent a bad reputation. A company, whose actions do not comply with the frames in society at large could cause problems for the company. Such conflicts in the past have marked the history, based on pressure from …
