11 uppsatser
<em>Riskerna med varumärkesompositioneringar</em>
The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions: What reasons are there for a company to initiate a …
… a company always needs to be capable to adapt to be able to grow. The repositioning of a brand can result in an improved brand, which is more relevant both from the consumers? point of view as from the own company’s and its competitors? point of views. It is important that a …
… cases that have gone through an active change. The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position …
en strategisk fråga
… The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image. Purpose: The purpose of this thesis is to, from a management perspective; describe how the process of repositioning a brand continues. The aim …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
… a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its …
… prevention of pressure ulcers. These subjects were; risk assesment, nutrition, repositioning, skin/hygiene, nurse knowledge and documentation. Conclusion: Repositioning more often did not prevent pressure ulcers better than repositioning less frequent, nursing staff should offer …
En fallstudie på H&M:s Lagerfeldkollektion
… towards the two brands. Did the above mentioned collaboration result in a repositioning of any of the two parties? Theories regarding branding, positioning and attitudes, as well as Joint ventures are taken into consideration while analyzing the research based on questionnaires …
… nurses´ documentation, risk assessment of the patient, nutrition, use of repositioning, use of aid and skin care. CONCLUSION: Nurses knowledge about pressure ulcers is satisfactory but the knowledge is not always put in to practice, maybe it’s due to lack of staff and lack of …
Hur ett värdenätverk formas kring en ny mediekanal
… to create new business models that evolve advertising sales. Hence, are repositioning into a new role as media owners. However, to succeed the authors of this thesis have found that operators are dependent on external actors to help create attractive platforms, that can entice …
Bakgrund och syfte: Det är viktigt för ett företag idag att hitta en position på marknaden som fungerar i ett långsiktigt perspektiv. Dessutom gäller det för företaget att på ett tydligt sätt positionera sin produkt eller sitt varumärke i kundernas medvetande. Ett företag som …
en fallstudie på Bertling
… empty and then filled with goods for subsequent export, this action is called repositioning. The purpose of the study is to identify different parameters to improve the efficiency of marine container flows and to create a basis and recommendations to the case company Bertling in …
