50 uppsatser · sida 4 av 4
… efter boken Fifty shades of Grey.Metod: Kvalitativ metod i form av en receptionsanalysMaterial: Kvalitativa intervjuer med sju kvinnorHuvudresultat: Resultatet visar att kvinnorna uppfattat innehållet i boken Fifty shades of Grey (2011) och KappAhls underklädesreklam Fifty …
Titel Ny marknad, nya villkor. En kvalitativ studie omFörsvarsmaktens kommunikation efteravskaffandet av den allmänna värnplikten.Författare Julia Carlsson & Kimberly ÅkerströmKurs Examensarbete i medie- ochkommunikationsvetenskap, Göteborgs universitetTermin Höstterminen …
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… and advertising activities. To reach a result we have used a qualitative reception analysis, where focus groups from different target audiences has been used. Within the focus groups discussions of current TV-commercials and fictitious cooperation between celebrities and …
Bokprat ur ett retoriskt perspektiv
… the book talk’s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the …
En studie av unga nyhetskonsumenters attityder till native advertising
… Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some …
