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… if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the …
… defining their likes and dislikes in literature. The analysis is based upon qualitative interviews with six readers, two men and four women, between 21 and 59 years of age. The study is hermeneutic. Since theoretical works concerning evaluation of literature among ordinary …
En studie kring bibliotekariers värderingar och urvalskriterier för spelfilm på bibliotek
… and Carl Gustav Johannsens discussion about quality. The method used is qualitative interviews and the answers from those have been analysed according to different categories. The results show that the librarians rather give priority to literature than to film, even when they …
En jämförelse av omsorgsmodeller enligt LSS - lag om stöd och service till vissa funktionshindrade och SoL -socialtjänstlagen
… The most interesting and essential knowledge in the study was obtained from qualitative interviews with eleven decision-makers in the four communities. The result of this study indicates that there are more similarities than differences in the purposes of these laws. However …
… much knowledge through reading, this becomes a question of vital importance. A qualitative descriptive approach was used, and a case study was conducted. The case study covered 'Student support' at the University of Borås and how dyslectic students at the university experienced …
En studie om konkurrensen på den svenska kontaktlinsmarknaden
… to gain further competitive advantages. Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included. Analysis: In the analyse part of this thesis it was …
tankar och upplevelser kring begreppet livskvalitet
… with a focus on conceptions of quality-of-life. The thesis is based on a qualitative study conducted by interviewing individuals who had grown up in families where adults had addiction problems. The results show that the respondents are progressing to a higher quality-of-life …
… this thesis is a case study approach. This implies that both quantitative and qualitative methods have been used. The methodology contains a detailed review of the authors work process, including the methods used in the data collection process. To strengthen the analysis of the …
Skillnad i mängd och kvalitet på den information som erhålls vid anställningsintervjuer
… No definitive answers were found in the quantitative analysis, but the qualitative results suggest that behavioral interviews give, because of the headhunters opinions, more and higher quality information. Continued development of the technique and themselves are the headhunters …
En fallstudie på OCS i Borås
… case as well as indicate important factors for a successful work of change. A qualitative approach has been used with a deductive research perspective. Different theoretical aspects have been used, which together with the standard requirements of ISO constituted the foundation …
… the brand equity in international companies? We have chosen to perform a qualitative study with a semi structured research interview to find out how event marketing as a marketing method, can be applied from the perspective of a marketing director in relation to our theoretical …
”att bli berörd, att bli glad, att få skratta”
… the performance of professional children’s theatre in public libraries. With qualitative interviews I have looked into how four children’s librarians and two theatre consultants appreciate professional children’s theatre, and furthermore I have looked into their view on the …
… theory and empiric materials. The collected empiric material endure in a qualitativequestionnaire survey that lies to shallow for our analysis and conclusion. In the essay has boththe secondary and primary data compliments each other in order to achieve the study's aimand to …
… and/or loyalty. Another area for further research could be using a qualitative approach to study the similarities and differences between the three business areas approach to customers and analyze that against the customers perceived servicequality. The contribution of this …
factors influencing the consumers' choice when buying probiotic products
… in their intention to introduce a probiotic product on the Swedish market. A qualitative approach was used in this study and the interviews were performed via focus groups. Three different clean focus groups were held in Uppsala and Stockholm with participants from three …
