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En studie av en arenas tillförande av väde i platsmarknadsföring
… create value for a city in the use of place marketing? We have chosen to use a qualitative research method for this essay and we have shifted between an inductive and deductive character. The qualitative research method was a fitting choice for us since our purpose was to obtain …
Avsaknaden av "eko" i Ekoturism?
… exists in Sweden. In order to answer this, the essay has been based on a qualitative method, which means that the authors have mainly used depth interviews for information gathering. Some of the empirical work is also done using the qualitative method, by gathering statistics …
En kvalitativ studie om manliga socialarbetares upplevelser av en kvinnodominerad arbetsplats
… what it means to be a man in the present society. The study was based on a qualitative method and contains semi-structured interviews done with five social workers. I analyzed my interviews with the help of a theory which focused on masculine hegemony and with the help of prior …
En jämförande intervjustudie mellan första och andra generationens nysvenska kurder
… as children or were born here in Sweden. The method used in this thesis is a qualitative data study which aims to create a deeper understanding of the underlying causes of the phenomenon or event explored. I chose the qualitative research method because it provides an …
En studie kring gymnasieelevers självkänsla och motivation inom ämnet matematik
… that the teachers play in these aspects. The study was done by using both a qualitative and quantitative approach. The qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a …
… an overview study that was based on ten scientific articles. All articles are qualitative studies, from the year 1995 - 2011, and are from Sweden, Finland, UK, Canada and the USA. Qualitative analysis was used to group the various themes and subthemes for overview study purpose …
En kvalitativ intervjustudie av barn som läser för hundar i skolmiljö
… been chosen to analyze the experience of reading to a dog. The method used is qualitative interview and observation. A total of eight interviews and two observations when children read to a dog have been collected. One interview is with a teacher and seven interviews are with …
En kvalitativ studie bland besökare på verksamheten Crossroads
… describe and experience the social project Crossroads? The method used was qualitative interviews conducted with five EU-migrants who visited Crossroads. The theoretical framework is the concept of integration and Bauböcks (1996) theoretical model of the ideal society. The …
En studie av annonserna i tidskrifterna Café och Elle.
… by using both a less extensive quantitative approach and a more detailed qualitative method. Semiotics is the qualitative method used, which include denotation and connotation that is used as some of the tools. The result of the study shows that masculinity and femininity is …
En studie om hur lojalitetsprogram kan främja kundlojalitet
… loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to …
En fallstudie om varför Barometerns la?sare konsumerar en lokal dagstidning
… essay is based on a case study of the local newspaper Barometern. We used a qualitative research method and have done eight interviews. The people we interviewed where in the age of 30-40 and are subscribers or frequent readers of Barometern. The empirical material that where …
<em><em>En studie om hur kriskommunikationen fungerade mellan involverade aktörer under vattenläckan i Kalmar 17-18 december, 2010</em></em>
… the crisis communication. Methodology:The study is based on a combination of a qualitative and a quantitative methodology. We begin to work with qualitative interviews with the responsible authorities to get information about the actual event and their work with the crisis …
… and what their customer relationship strategy is. Method: The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question. Theoretical …
En studie om kundens val av bank och kundlojalitet gentemot banken
… may still consider switching to something else. Method: The method is both qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the …
Lärares syn på handboll i grundskolan
Aim This qualitative study will provide an insight to different teachers view on handball in two elementary schools. Handball is a competitive sport and has been played for over 100 years in different contexts in Sweden. Are there qualities in the sport that belongs in the …
