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En kvalitativ textanalys av reklamfilm vars huvudsakliga innehåll är djur
… organization is thus a research gap that this study aims to fill, using a qualitative text analysis. A commercial from the non-profit animal welfare organization World Animal Protection has been reviewed, with semiotic and rhetoric analysis. The purpose was to identify which …
Hur interaktivitet skapar engagemang och lojalitet
… falls into the area of marketing and branding. The study is conducted with a qualitative content analysis and a rhetorical analysis in order to interpret the interactive and rhetorical elements in the four digital campaigns. Our goal for this study is therefore not to see to …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… logic and the companies branding ambitions. Methodologically the studyuses a qualitative multimodal content analysis of 160 TikTok videos, 40 from each company,supplemented by quantitative summaries of the coding in frequency tables. The material is made up ofthe most recent …
Genus, nationalitet och nyhetsvärdering i de svenska mediernas rapportering om den arabiska våren
… subsequently explored in the semiotic analysis of four news photographs. The qualitative study establishes that the North African uprisings are represented and framed as being conducted by a group of angry, uncontrolled and unstoppable men. In conclusion, the results of this …
… with its marketing and selling strategy. The reseach was conducted with a qualitative approach where several companies were interviewed to get a deeper understanding for the practical use of a content marketing strategy and the implementation of the related technology. Moreover …
En kvantitativ och kvalitativ studie om mediernas bevakning av Parken Zoo händelsen
… that have been used are a combination of a quantitative content analysis and a qualitative semiotic analysis. The material that has been observed in this study is newspaper articles, television news reports and television programs. The results of the quantitative analysis showed …
Att återhämta sig från psykisk ohälsa i lantlig miljö
… data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003). Latent themes that described the underlying meaning of the material were then extracted, using an analysis inspired by Robert K. Merton’s …
En kvalitativ innehållsanalys av medieanvändande hos den äldre generationen
Abstract Title: The old generation and the New World - A qualitative content analysis of media usage of the older generation Keywords:Digital natives, digital immigrants, diffusion of innovation, content analysis This study has its focus on how the older generation looks at …
… magazine, first and foremost inarticles under the vignette fashion, using a qualitative method for content analysis, scrutinizing everything from the denotation of single words to the big picture. This specific vignette contains the most frequent contributions by in-house, or at …
… political sources in the setting of the news agenda. To do this we have used a qualitative interview analysis. Our theoretical starting points have been based on the social exchange model. The social exchange model has a social psychological and sociological perspective that …
… nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted …
En studie om medias framställning och andra generationens greker tolkningar, upplevelser och påverkan på vardagslivet
… it affects their everyday lives? The study's basic methodological approach is qualitative text analysis and qualitative interviews. Qualitative text analysis is to bring out the essential content through careful reading of the text parts and the context in which it is included …
en granskning av Aftonbladets framställning av Jan Stenbeck före och efter hans död
… changes before and after his death, and if so, in which ways. With help from a qualitative syntax analysis and a content analysis I studied my material about Stenbeck during the time period 2000-09-19 to 2004-09-19. In my quantitative analysis I studied 140 articles and in my …
<em>En studie om hur män och kvinnor skildras i samhällsmagasinen Filter och Fokus</em>
… messages they supply. In this study we used both a quantitative method and a qualitative method. The quantitative method consisted of a content analysis, which results we then based the themes for the qualitative discourse analysis upon. In the content analysis we read 52 …
En kvalitativ innehållsanalys av Sverigedemokraternas och Feministiskt Initiativs valaffischer i valet till Sveriges riksdag 2014
… Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread …
