608 uppsatser · sida 37 av 41
… Advertising provides some benefits to the brand owner, particularly higher purchase intent. As for the media; the observer perception is affected negatively towards it when it present a Native ad, and the credibility decreases. Native Advertising is finally recommended for the …
… interaction with advertising creativity. However findings also suggested that purchase intention was not affected by an increasingly creative advertisement, which may be explained by the complex purchasing processes that characterize B2B markets.
… staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect …
Vem och vad signalerade status i klädedräkten, Öjaby och Virestad under 1780-talet.
… nicely seems important, after first set of clothing more expensive were purchased. Silver, number of clothes, expensive clothes, different material and color are factors that are available when the people created their wardrobe. Those with a high balance had several expensive …
Den eskatologiska utvecklingen inom två efterpaulinska Jesus-rörelser
… by the acquisition policy which makes it clear that e-books should be purchased if possible. By offering e-books including textbooks it expands the availability for student demands. It is one of University Libraries fundamental tasks. The curiosity about how this work is …
En komparativ studie av två översättningar av Albert Camus <em>Främlingen</em>
… by the acquisition policy which makes it clear that e-books should be purchased if possible. By offering e-books including textbooks it expands the availability for student demands. It is one of University Libraries fundamental tasks. The curiosity about how this work is …
Studenters uppfattning och användning av e-boken
… by the acquisition policy which makes it clear that e-books should be purchased if possible. By offering e-books including textbooks it expands the availability for student demands. It is one of University Libraries fundamental tasks. The curiosity about how this work is …
En studie om folkbibliotekariers inköpsstrategier av utländsk litteratur
This bachelor thesis? purpose is to investigate how purchase librarians work with foreign language collection management. Since about 15% of the citizens of Sweden are born abroad or have a foreign background, the subject of investigation becomes relevant because it touches a …
En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm
In today’s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product’s brand are what contributes to the added value that, according to this study …
Nytta eller nöje?
… cases be explained by the schools economic resources as that partly prevent purchase of new and more equipment but also forces the school to keep larger groups of students in each class. This leads to less time for the teacher to learn about how and when ICT can be used. When …
En studie om redovisning av tillgångar vid företagsförvärv på svenska MTF:er
… trading facilities and the manner in which companies distribute the purchase sum on net tangible assets, intangible assets and goodwill in comparison with listed companies is examined. The study emanates from a systems approach and is descriptive. It seeks to describe the …
Hur nuvarande riktlinjer förhåller sig till konsumenters krav på funktionalitet
Teknikutvecklingen inom bilbranschen ökar i takt med konsumenters krav på multifunktionella system. Mobiltelefoner är ett vanligt inslag i konsumenternas vardag och används dessvärre även under bilkörning. Det finns ett tydligt samband mellan mobilanvändning bakom ratten och …
Bevis från Svenska Rörelseförvärv
SammandragGoodwill har de senaste åren fått en allt mer betydelsefull roll i svenska bolag och utgör idag majoriteten av köpeskillingen vid ett rörelseförvärv. Rådande redovisningsstandarder lämnar en stor del av ansvaret för köpeskillingsallokering hos bolagen själva, något som …
En studie om trender inom inköp
… The study is based on Røviks theory about institutionalized recipes. Three purchase recipes have been used to analyze the collected data; Central purchasing, Category management and Kraljic’s classification matrix. Conclusion: Based on the purpose of the study it can be …
En dragkamp mellan det sociala och det kommersiella
… their businesses activities enough, which results in a greater reliance of the purchases of the public sector. The studied WISE's express a desire to reduce their dependence on the revenues from the public sector by increasing the revenues from other business activities, but …
