608 uppsatser · sida 34 av 41
… mind of the consumer we primarily wish to map the effects that arise in sales (purchase intention). Second, we wish to investigate the effects on attitude, expectations, satisfaction, price perception and retention. The quantitative study was made through a survey and with the …
… that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than …
… differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study. The …
… in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level …
… from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to …
… attitude, the brand attitude or the products attitude, neither did it enhance purchase intention or aided recall.To summarize, the creative store display is a good communication tool to spread the word about the brand, and to differentiate the brand or to enhance the image of a …
En undersökning av kvalitetsbegreppets definition och dess relation till jämställdhet mellan könen inom bildkonsten
… equality and also what the representation between the genders in exhibitions, purchases and donations looks like in this day. As method for this paper text analysis, with searchlight on the two parameters of quality and equality, have been used on documents that provide a …
Kritiska faktorer i projekt inom avdelningen Nationella Projekt
… for many years been characterized by low productivity. By being the largest purchaser of contracts in the industry the Swedish Transport Administration has a unique opportunity to influence the productivity. In order to improve in productivity The Swedish Transport …
En kvalitativ studie om företags och kunders perspektiv pa? tillit
… product, interact with professional store personnel and try the product before purchase ? factors which all could support the customer in her choice of company and product. The purpose of this study is to increase the theoretical knowledge regarding strategies in the area of …
- En studie av varumärkeslojalitet för Lohmanders
… brand can though have an unconscious effect on the consumers since most of the purchases are made by habit. It can be difficult for Lohmanders to achieve brand loyalty in which the consumer are actively involved and have a strong conscious sense for the brand. However …
En fallstudie på Balco AB
… 31 minutes. Balco needs to ensure that the standardization is followed, purchase electronic tablets, introduce an inventory system, divide the inventory areas into zones and initiate electronic bar coding. Besides from the reduced expenditure of time, Balco should also be able …
En undersökning om efterfrågan på miljövänliga transporter
… study with six Logistics Service Providers (LSP) and 24 companies that purchase transportation services, all operating in Sweden. Data is collected through semi-structured telephone interviews with people responsible for the purchasing of transports as well as key account …
konsumenters reaktioner på och företags användande av DRM
… now shifted to whether the consumers have the right to modify or change their purchased games.
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… a survey in which 828 women aged 16 - 30 answer questions concerning the purchase of products after seeing them in blogs. In this study, we also compare the difference in how female college students apposed to the rest of the examined group respond to the placement of clothing …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… has a major impact on both consumers' decision-making in connection with the purchase, but also for business success. The brand identity is an important aspect that most will affect the brand's popularity. This identity consists of name, logo, packaging, design and personality …
