608 uppsatser · sida 26 av 41
a review of brand valuation methods
… Brands can build trust and loyalty among consumers and help them make their purchase decisions faster. In returns, this relation provides adequate wealth that enables corporate to develop their equipments and efficiencies. Likewise, brands create substantial social values in …
… were made. The same records were also taken in four gilt buying herds on newly purchased gilts. Interviews were made with all farmers regarding the relationship to customers or producers, gilt rearing, gilt characteristics at first service and what a good gilt look like. The …
… the help of experience, be able to operate as a project coordinator in the purchase of a professional burner. This task will include coordinating the project group in various meetings and then lead to an RFQ (Request For Quotation). Results from the project show the great …
Sammandrag Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare för rapporten även en diskussion kring hur företagen bör göra när de ska …
En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
… became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the …
Köpbeteende - Generationskohorter - Porslinsindustrin
… is reason to believe that these findings also are applicable to other consumer purchases. The successful porcelain companies of tomorrow will be the ones that continuously can adapt to these and further changes in consumer buying behaviour.
… and propose improvements to the current procedure for cost estimations of purchased maintenance work at Banverket, the Swedish rail administration. This governmental institution is responsible for the procurement of maintenance services for the country’s railroad network through …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less …
Konsten att flirta med omtänksamhet
… effects, as perceived product quality and product attitude as well as purchase intention were strengthened. Furthermore, advertising value and corporate consideration were found to explain the increases in the signaling effects. Consideration was found to have a larger impact on …
Svenska officerares studieresor till Frankrike före första världskriget
… (i.e. subject primarily to Prussian military influence). German equipment was purchased and German training methods and ways of organizing military units were copied. Apart from such easily discernible traces of German influence, the Swedish officer corps - according to earlier …
En kvalitativ studie av livsmedelsbutikers e-handelssatsningar
In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established …
Vid äktenskapsskillnad eller upplösning av samboförhållande
… between them in a division of property. They have during the marriage done a purchase of the apartment and the co-operative apartment should be seen as joint property. A rented apartment that has been converted in to a co-operative apartment during the time that the couple, that …
… Bristol and the arrival at the American destination. The seasonality of slave purchases in Africa is primarly studied through the monthly distribution of departures from Bristol for a specific region in Africa. This methodological choice is based on the lack of coverage of …
… of our digital consumption is today handled digitally. We pay bills and make purchases online with debit- and credit cards. Some of this information is available digitally for the parties involved. However, there is an essential element of information that is not being made …
Hur återkommande köp- och konsumtionssituationer är kopplade till konsumenters varumärkeslojalitet
… focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase …
