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… stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more effective than traditional web …
En jämförelse mellan Sverige, Spanien, Thailand och Turkiet
… buyer has to keep track of laws and regulations affecting the property. The purchase of a property is for many also the largest deal made in life and because of that it is especially important to make sure everything gets done correctly. A real estate property purchase contains …
… of clothes together with low prices encourages customers to make impulsive purchase and make it complicated for the customer to do conscious purchase. In this study, we will start from a model of the buying decision process made of Armstrong and Kotler. This model consists of …
… to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can …
En fallstudie på Sandvik
… It affects the company and must be considered before decision on purchase. The problem with spare engines is that they are all more or less critical for the production. That can be a reason for why no previous research targeting engines and classification of with engine should …
… a working collaboration between actors in this organization the so-called Purchaser-provider model (PPM) is presently used for the procurement of rail maintenance projects. Previous research has shown that this market-based instrument has clear positive effects regarding the …
en diskursanalys av förarbeten till sexköpslagen
… and analyze the dominating discourse in the preliminary work of the Sex Purchase Act. In order to achieve the aim of this study we selected preliminary work of the Sex Purchase Act that was produced between 1977 and 1999. The selection is based on the fact that prostitution …
… profitability. The study is done in cooperation with the company LRF Konsult. Purchase price of 34 forest estates near the coast of Norrbotten, Sweden, has been compared to yield valuation. For the valuation, guidelines from the Swedish author Lantmäteriet was used. For …
Men vad innebär det att vara sexarbetare i Sverige idag?
… The results are viewed in the context of Swedish legislation against sex purchase in relation to previous research which shows that said legislation is problematic. This study recommends; further studies on varieties of competence, room for action and social agency among sex …
Vad påverkar äldres köpbeslut av ny teknologi?
… products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an …
en intervjuundersökning
… southern of Sweden. The results are based on interviews with 54 buyers. Of the purchases were 37 % new purchases. i.e. buyers who not before this purchase were owner of a forest property, and 63 % were purchase of addition. The results show that the most important reason of …
… to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and limit our study to ICA, Axfood and Coop because they are the three main actors in the Swedish branch of grocery. The …
… study where 100 consumers have been answering questions at the moment of purchase. They have answered questions about product choice, labelling, origin and use of the product. The second study is a qualitative study where eight producers and twelve other persons have given there …
… The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim …
Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-Environment Date of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management. Authors: Søren Berg Jørgensen, Daniel McCartney and Ben …
