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En komparativ studie av unga och äldres syn på kommunikationsformen public relations
The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of …
en studie om Redaktionell PR
… to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies appear frequently with their garments in the fashion pages of popular …
Public confession and declaration of grace in the mass, following the book of worship of the Church of Sweden, is considered by many to be problematic, and hence the topic of frequent discussion. This is apparent already in the proposal for the existing book of worship, as well …
Svenska journalister och Wikileaks
… has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are, if and how they think that Wikileaks …
En fallstudie om Svenska institutet
The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single …
The aim of this Masters thesis is to examine public library and information technology IT discourses to see which relationships are established between them in four library journals. This is done in two steps, where first discourses are defined followed by an analysis of the …
The purpose of this master's thesis is to describe the expansion of Sundbyberg public library during the decade 1954 to 1964. Our focus of interest is the library’s concentration on public relations in 1954.During the experimental year 1954 a public relations librarian, Bianca …
Hur olika medhörningsmixar påverkar basisters sätt att spela
… in the region of Falun and Borlänge views the practice of establishing public opinions by using professional public relations consultants. The concepts in focus are PR, the moulding of public opinion and lobbying.The theoretical framework surrounding this report is the writings …
några kommunikationskonsulter i Dalarna ser på opinionsbildning
… in the region of Falun and Borlänge views the practice of establishing public opinions by using professional public relations consultants. The concepts in focus are PR, the moulding of public opinion and lobbying.The theoretical framework surrounding this report is the writings …
En studie inom Investor Relations
… earlier practiced by the same people who had responsible for exercising the Public Relations. Investor Relations has evolved a great deal lately but there are still no concrete theories behind the function. The aim though is clear and there are literature explaining how to …
En fenomenografisk studie av konstruktionen av kunskap och kompetens i gränslandet mellan politik och näringsliv
The Swedish Public Relation industry has gone through a rapid growth in the recent decade. A peculiar, although perhaps not unexpected, development is that former politicians and politically employed individuals to a larger extent have been the subject of recruitment effort from …
This masters thesis aims at a discussion about whether the public library will be an educating and cultivating society institution in the future. The method used is a combination of interviews with library staff in leading position and studies of the public librarys relationship …
Hur sociala är egentligen sociala medier?
Social media on the internet allows both public and private actors to communicate with each other. The aim of this qualitative study is to explore the relationship between the public and the private in social media on the internet, specifically with emphasis on the identities …
… and this is why the artwork itself cannot be an independent business. The public function of art can be understood as a defense of the ideals of democracy. But today, when political power is often replaced by hegemony, the role of art and functions are changing. How these …
En kvalitativ studie av folkbibliotekariers syn på sin pedagogiska roll gentemot skolelever
The aim of this two years master's thesis is to examine public librarians? views of their pedagogical role towards school children, and to illustrate the relationship between public libraries and schools as a background for the role of the public librarians. The theoretical …
