8 uppsatser
En fallstudie om Svenska institutet
The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single …
Nytänkande och ambassadörskap i medielandskapet
… Teori: De teorier som uppsatsen huvudsakligen utgår ifrån är Nations branding, Public diplomacy och Medialisering med tyngden på Public diplomacy. Förutom dessa har även teorier om Public relations och Publika sfären använts i viss mån. Metod: Uppsatsen är en fallstudie av …
En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
… than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business. The overall mission of Si is to increase the interest and …
… domestic and international politics and economics. Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy.
offentlig diplomati i en föränderlig värld
… within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the EU's common communications platform. Material/Method: The method used in this thesis is qualitative interviews. The …
En fallstudie inom djurrätt
… than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business. The overall mission of Si is to increase the interest and …
Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
… domestic and international politics and economics. Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy.
Internationell orientering i Svenska institutets material om stadsbyggnad 1945-1976
… the material on post World War II Swedish architecture produced by the Swedish Public diplomacy organisation "Svenska institutet" ("The Swedish Institute") during the period of 1945 through 1976. The outset is the dilemma encountered by every such organisation: how can the …
