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… thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and …
… general service quality and the presence of a promise about a specific product attribute. Based on a presentation of the main theoretical perspectives, hypotheses are formulated and a scenario-based experiment in a hotel setting is designed to explore these. The results indicate …
… company can increase customer value by offering added services to their core products. Theses added services can be categorized into the three different parts of the buying process. The company that was investigated is Smurfit Kappa Kraftliner in Piteå, a large international …
En studie av Swecon AB:s tjänsteutbud
… to gain market shares and reach reasonable profit margins only by selling products. Therefore Swecon who is reseller for Volvo Construction Equipment tries to find alternative methods and ways to increase their profit. An alternative source of income could be to develop the …
En studie hur teknikkonsultföretag kan genomföra fler miljörelaterade uppdrag
… their assignments and services that affect the customers' businesses or products which in turn cause environmental impact. Thus, it is interesting to study how technology consultancy companies can increase the positive indirect environmental impact. The purpose of this work is …
A Swedish Case
… of innovation in a business context and TBSS as innovation as well as product life cycle connected to innovation; competitive advantage theory and complementary concepts, value chain theory, and finally the importance of customer relationship management in the ”new” self-service …
Hur tjänsteerbjudanden och dess kunder formas av Optional Framing
… in the case of a service rather than, as previously research, a physical product. Does a person find it harder to separate with something rather than to add an option? Aim: The aim for this thesis is to examine how Optional Framing has affection on service offerings/companies …
… collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers? perception of the offering and generally describe the French market and present actors. The market for softwood around the world changes …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… given higher priority by the individual, which led to a wider range of organic products and dramatically increased the number of stores selling organic products, leading to a greater competition among the stores selling organic food. Problem definition: What factors are …
<em>? En fallstudie på Korsnäs AB</em>
… to grow on the market. But it’s not enough to achieve success with new products and service; it must also be consistent what market wants and preferably something exceptional. The purpose of this study was to determine the factors that are predominantly success factors and how …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values. Recent years, the consumption of digital consumer electronics has sky-rocketed. New technical products are launched every day, and companies …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events …
Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport
Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants …
… regelbundet för marknadsföringskampanjer där de lockas med diverse erbjudanden samt av nya eller utvecklade tjänster. Bankerna försöker finna sätt att tillhandhålla något som kan höja värdet av tjänsten/produkten för kunden.Samtidigt är kunderna på bankmarknaden lojala mot sina …
… solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this …
