Uppsatser om product placement

68 uppsatser · sida 3 av 5

Reducering av kassationer på Cloetta Fazer AB

Magisteruppsats · Högskolan i Halmstad

… the project has been to identify causes that impact the quantity of waste in production as well as a cost/benefit analysis of the solutions that can reduce the problem of production waste. The work includes four production lines that are individually designed depending on what …

Att leva av produktionsmusik - möjligheter och förutsättningar

Kandidatuppsats · Lunds universitet

… out and place the music, an active net working, a deep knowledge in music production, in a wide range of music genres, is crucial. An entrepreneur spirit, a long-term perspective and a good social competence also benefits the profession. It seems direct contacting with …

Annonsering och produktplacering i sociala medier

En studie i hur annons- och produktplaceringsmarknaden fungerar i bloggvärlden

Kandidatuppsats · Umeå universitet

… your day. Many young bloggers make money by having advertisements and by doing product placements on their blogs. This study investigates the relationship between companies and bloggers. By doing interviews with bloggers and an ad agency business the study finds out how the ad …

Flödesoptimering i begränsande resurs

Kandidatuppsats · Högskolan i Jönköping

Most companies have a bottleneck in their production, that is a constraining re-source. When the demand is higher than the capacity in the constraining resource it is impossible to produce the demanded output. This problem leads to delayed deliveries, unhappy customers and …

Aktiv lastbilsstol för bättre förarergonomi och hälsa

Masteruppsats · KTH

… and was performed as a master thesis work for the program Design and ProductDevelopment at KTH. The purpose of this work was to examine how the work situation of truckdrivers, especially long-haulage drivers, can be improved with respect to prolonged sedentaryoccupation. Mental …

Det avbrutna samtalet - reklamformatets betydelse i podcastmediet

C-uppsats · Handelshögskolan i Stockholm

… of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the …

Urban vindkraft

Vindkraftsprojekt Järvafältet & vindkraft i Sverige

Kandidatuppsats · KTH

… world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban …

att synas på internet - ett praktiskt företagsperspektiv

Kandidatuppsats · Högskolan i Halmstad

… to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small online-companies attract consumers to …

Att sälja Tjechovs pistol

En undersökning av identifikation genom produktintegreringar samt dess narrativa funktion med en exempelanalys av Tv-serien<em> House of Cards</em>

Kandidatuppsats · Uppsala universitet

The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI …

Företags motiv till produktplacering i film

Kandidatuppsats · Luleå

Produktplacering utvecklades på 1920-talet inom amerikansk film och huvudsyftet då handlade inte om att tjäna pengar. Produkterna lånades på den tiden bara ut till skådespelarna för användning. Senare upptäckte företagen styrkan att koppla samman produkten med skådespelarna och …

Morgondagens marknadsföring

Kandidatuppsats · Uppsala universitet

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but …

Köpbeteende på mogna konsumentmarknader

? En studie av generationerna Y samt 55 plus

Magisteruppsats · Linköpings universitet

… generation Y could to a high degree be considered as emotional when choosing products but rational in their choice of distribution channel. 55 plus, on the other hand, is more rational when choosing products but emotional in their choice of distribution channel. Based on these …

Hur butiker påverkar kunden till köp

Kandidatuppsats · Högskolan i Kalmar

… buying behaviour. Among other things, the placement and presentation of the products are of importance, as is the shop design. We have also found that shop staff is a factor which influences the customer; employees work as a part of the shop brand. A part of our purpose has been …

Universell Design - en användbarhetsutvärdering av MyTobii C-series Control

Kandidatuppsats · Högskolan i Kalmar

… is a well established methodology with the fundamental purpose of designing products to be usable for as wide audience as possible, without the need of special adjustment to suit the individual. In this essay, Universal Design has had a clear influence in both the process and …