8 uppsatser
relansering av en hälsokostprodukt
Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural …
En studie om marknadsförhållanden och produktlansering för Tradewell Group AB
… thesis is to identify and analyse those factors impacting the success of product development and product launching and also to do a mapping over the market at which Tradewell is an actor. The goal is then to combine the above mentioned analyse and mapping with results given from …
The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel …
product development at Lindell's Gårdsslakteri
Product development is a risky business; many products never yield profit, but it is also ne-cessary for a company’s survival in a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the …
… to questioning: environmentalism. Consumers demand more organically produced products. These consumers however are hard to get a grip on. For certain product categories these new organically produced products are greatly appreciated by the consumers and the market shares are …
… thesis is to investigate the influencing factors on the business potential of products with health claims, using PrimaLiv as an example. And to give recommendations on how a dairy producer, which is present in the Swedish market, could improve the sales rates of products with …
… of the environment evolves the demands are growing for more power saving products. This is also counting within the Home Appliance business, which is Whirlpools business area. Whirlpool is therefore interested of launching microwave ovens with documented low power consumption …
<em>En studie om lärares attityder till UR och RFSU:s projekt för en bättre sexualundervisning </em>
… about sex education, a documentary and a teachers guide. The project is a co-production between the Swedish Educational Broadcasting Company (UR) and the Swedish Association for Sexuality Education (RFSU). We were interested in how teachers received information about the …
