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… Atlas Copcos electric nutrunners. The focus of the thesis has been to increase productivity by decreasing the power losses in an electric tool. The productivity is defined as the maximum number of tightenings a nutrunner can perform without becoming too hot. Before starting the …
… of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred. Large-scale mass production …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… some consumers feel such a strong attraction to a company, its brand and its products. The findings of this study are based on observation and participation in different online Mac communities, which gave us a unique insight into Mac fanatics and the impact Apple computers have …
PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is …
… of its ability to incorporate the voice of the customer into companies? products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns are of …
… Immerse Global Inc. The project was also performed on sponsorship from the Product Innovation Engineering Program, PIEp. The thesis is a representation of some of the contributions made by the authors. The lack of clean drinking water is one of the key issues facing the world …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves …
- En studie gjord på fyra norrländska företag
A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design …
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design …
En jämförande fallstudie av Moçambique och Tanzania
How affected are the sugar production in Mozambique and Tanzania by EU sugar regime? What does the EU sugar reform constitute in these countries? Using theories regarding free trade and anti-free trade, I am able to answer these questions. The aim of this paper is to study how …
… of new packaging for dry spices and an investigation of how to automate the production line. The preliminary investigations show needs of an environmental friendly packaging possible to re-close. After screening for suitable materials three concepts were developed, a stand-up …
This Master Thesis has been carried out as a new product development project in collaboration with G-Man Tools AB located in Edsbyn. The purpose of the project was to construct a new pruning saw there the blade is integrateble in the handle, thus a foldable pruning saw. The work …
samarbete mellan mjölkproducent och rekryteringsuppfödare
… producer.The custom dairy heifer grower is a rather unusual strategy of reproductive management inSweden compared to other countries like U.S. and Denmark where the specialization withindairy production gone much further. In these countries the research also has reached …
!is began as a product design challenge, which stipulated broadlythat the designer be ”inspired by a subject”, whose ideas would leaddown a path of product idea evolution. From there, the goals forthe end-product would undergo rigorous revisions, re-de#nitionand re#nement. !e …
AbstractAn approaching overproduction of cereals and a future uncertain supply of non genetic modified vegetable protein feedstuffs have increased the interest in an expansion of the domestic production of protein feedstuffs in Norway. Besides rapeseed (Brassica campestris) …
