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Om grön anarki och existentiell befrielse
… artistic freedom in the light of Robyn's career. The organization of the music industry is the starting point of the discussion. The way the record companies create their artists are linked to the demands of the public regarding the music they wish to purchase. Accordingly, the …
Skivbolagskultur och dess påverkan på Robyn
… artistic freedom in the light of Robyn's career. The organization of the music industry is the starting point of the discussion. The way the record companies create their artists are linked to the demands of the public regarding the music they wish to purchase. Accordingly, the …
En undersökning av en social marknadsföringskampanj
Abstract Communication and information has become a large industry in today’s society. More and more organisations use these means as tools of influence. Non-profit organization’s campaigns, which aim to change a behavior, often have a political responsibility and it is …
? en studie av fem guldäggsbelönade annonser
… both in terms of content and design, according to Guldägget’s jury members, industry experts and various theorists. Semiotics is used to analyse Guldägget’s winning adverts. These analyses, in combination with additional material and theories, are used to clarify what …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship …
Förändringar i kapitalstruktur i samband med bubbelsituationer.
… bubble or by the assumption that companies in specific industries (as the IT-industry) do not have the possibility to chose the type of financing freely.
… of this essay is to investigate how large Swedish corporations within the same industry protect themselves against foreign exchange risks and to determine if there is a general practice for how the protection is done. What is the responsibility structure at these corporations …
… theory and ”international capital market pressures” (international listing, industry and regulation). One conclusion is that some regulation is necessary to avoid underproduction of information, whilst to much regulation (such as SOX) leads to an ”unintended chilling effect”.
- En studie om hur egna märkesvaror påverkar konsumentens impulsköp
… the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study’s methodology is characterised by a …
en fallstudie av upplevelsekonsumtion!
… events. A result of that can be the development of a new line of business; The industry of experience. This kind of branch is fast growing in the Swedish labour market. The characteristics of this branch are, depending of trends, continuous variations and integrated education. A …
en litteraturstudie
… specifics from USA to the rest of the world. Trough mass media, entertainment industry and commercial the American lifestyle is changing with for the most people unreachable and in environment aspects untenable consumption pattern to a universal ideal.
En analys av strategier och skillnader i affärskultur
… of advanced products in China and other developing countries. The construction industry is thriving in China and Swedish companies have taken part in various projects. However the situation have been difficult for some of the companies. The aim of this study is therefore to …
… med Magnus Mårtensson, IFPI (International Federation of the Phonographic Industry), programjuristen Anna Burén på Sveriges Radio, Per Sandin, General manager EMI marketing samt ett flertal Internetleverantörer. Vi har dessutom sammanställt en enkät som besvarats av en mängd …
Hur olika medhörningsmixar påverkar basisters sätt att spela
… sees both advantages and disadvantages in a democratic sense with the PR industry. Larssons research concerning consultants working with the moulding of public opinions from 2005 is also reviewed. The research is carried out by interviewing some communication consultants working …
några kommunikationskonsulter i Dalarna ser på opinionsbildning
… sees both advantages and disadvantages in a democratic sense with the PR industry. Larssons research concerning consultants working with the moulding of public opinions from 2005 is also reviewed. The research is carried out by interviewing some communication consultants working …
