Uppsatser om pr-industry

1 902 uppsatser · sida 54 av 60

Reklambyråer & Samhällsansvar

en studie av reklambyråers förutsättningar för ett socialt ansvarstagande

Magisteruppsats · Linköpings universitet

… agencies concerning CSR. Principally limits are that the advertising industry by tradition does not sanction responsibility in this matter, that professionals belittle the social effect by their own business but recognize the impact of advertising productions taken all together …

E-tidningens attraktionskraft på annonsörerna

En flört eller början på ett varaktigt förhållande?

Kandidatuppsats · Högskolan i Halmstad

… the traditional paper to digitalize into the so called e-paper. The newspaper industry has started to investigate the future possibilities of publishing the traditional newspapers on e-paper. Today’s newspapers are mostly financed by advertisement incomes, which makes the …

Kappa Control with Online Analyzer Using Samples from the Digester's Mid-phase

Examensarbete, grundnivå · Linköpings universitet

In the pulp industry, digesters are used to disolve lignin in wood chips. The concentration of lignin is measured and is called the Kappa number. In this thesis, the question of whether an online Kappa sensor, taking samples from the mid-phase of the digester, is useful or not …

Klassificering av processutrustning - en grund för riskbaserat underhåll

Masteruppsats · Lunds universitet

In this report a systematic working procedure for risk classification of processing equipment from a maintenance point of view is described. How this system has been worked out is also an important part of the report. The classification system is adapted for use in complex …

Commercialisation of inventions from a legal and business perspective

Magisteruppsats · Lunds universitet

… an effective transfer of cutting edge technology from universities to the industry plays an important role. University spin-offs, start-ups founded to exploit academic inventions, are likely to face considerable market entry barriers. This is among other reasons due to high …

Creation of a Pan-European Advertising

Myth or Reality?

Magisteruppsats · Lunds universitet

… Differences appeared in the importance of self-regulatory institutions and industry associations. However, the analysis showed that these differences are not capable to create strong barriers for standardisation. In the second part of the paper cultural factors were examined …

Spelet i reklambranschen ? En studie om obegripligheter i reklam

Magisteruppsats · Lunds universitet

… years, however, the opposite has been clearly shown within the advertising industry. Instead of clear and informative advertising, the creators apply irrational, incoherent and quite often incomprehensible advertising images to reach out to what they believe are their main group …

Business Potential of Software Defined Radio Technology

Magisteruppsats · Lunds universitet

… the perspectives of the personal communication services (PCS) manufacturing industry, the PCS providers (operators), the purchasers of military equipment (defense) and independent observers in academia. It is concluded that there are several definitions of SDR. Depending on …

VoIP Revolution - strategies to survive the future of telecom

Magisteruppsats · Lunds universitet

… We investigated three different categories of companies in the market; industry leaders, cable companies and broadband companies to get a broad view of the market. The theory chapter is based on different strategies that companies have to or can apply to get ahead, stay or …

Utveckling av ett skogsbolags kontaktstrategi

en kvalitativ intervjustudie bland större privata virkesleverantörer

Examensarbete · SLU

… of raw materials has always been an important issue in the Swedish Forest industry. Buying timber from local suppliers is important. To ensure raw materials to their industries the forest company must offer good prices and good business deals to their suppliers. The aims with …