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<em>En studie om hur företag kan använda sina kunders eWOM och sociala medier för att förbättra servicekvalitén.</em>
… has been to provide a deeper understanding of how companies in the travel industry works with social media and electronic Word-of-mouth (eWOM) by analyzing and investigating social media and eWOM and how it effects customers? expectations on the companies service quality. In …
Samverkan och krishantering i fält av legitimitet
… on the rise in Sweden. For health care, it is ofinterest to collaborate with industry to ensure that needs for specialist education andtraining are met and that products developed meet the relevant requirements.Conversely, industry actors have an interest to have a close …
strävan efter ett gemensamt ledmotiv
Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this …
Möjliga kombinatoriska effekter inom bilindustrin
A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al …
en studie av tre skogsbolag
… generates the largest utility from them and also, whether or not, the forestindustry reports on relevant and up to date information. Our aim with this theses is to see if forest industry’s environmental accounts give the information and produce the utility which stakeholders …
en fallstudie av två hotell
… of this thesis was to illustrate the use of internal marketing in the hotel industry. It was decided to conduct a case study on two hotels in the same region, Quality Hotell Statt and Pite Havsbad. The case study is based on personal interviews with the managers of each hotel …
… different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and …
En kritisk studie av Högskolan i Gävle och den tredje uppgiften
The cooperation between university and industry life in the region of Gävle is always a topic of importance. University and High schools have various roles to fulfill: except administrating the training and supporting research they should also - as a third role - contribute to …
… is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and …
- PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende
Abstract Title: An industry with a lacking trust ” PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende ” PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat …
- En studie om Public Service i ett förändrat medielandskap
… Language: Swedish Number of pages: 55 There is an ongoing change of the media industry where new types of media emerge as a result of technological advancements. The audience and their use of the media have changed where available range has expanded while the size of the …
analys av slakt-, styckning- och charkföretag
The changes in the Swedish meat- and meat processing industry have been substantial in recent years. These changes will alter the business environment for many companies. In order to be prepared to face new threats and new opportunities, companies should be actively working on …
how to communicate water benchmarks to stakeholders
… But even though aquaculture has taken off, the practice has its critics. The industry must counter criticism about the lack of sustainability. If the industry is able to successfully do this, the farming technique can more easily fulfill its potential role as a world food …
… takes 10 to 12 years for a new drug to hit the market. The pharmaceutical industry invests huge sums in these early stages of research and development. In spite of the rapidly rising research and development expenditures fewer and fewer blockbuster drugs are being developed …
… factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that …
