Uppsatser om pr-industry

1 902 uppsatser · sida 32 av 60

Varumärkesbyggande inom småföretag

en fallstudie om hur småföretag skapar värde genom sitt företagsnamn

Kandidatuppsats · Luleå

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired …

Paketering av digital musik

Intervjuer med nyckelpersoner inom digital musik i Sverige

D-uppsats · Handelshögskolan i Stockholm

… consists of 11 deep interviews with key representatives of the digital music industry in Sweden. These are (record companies) EMI, SonyBMG, Universal, Warner, (DSP) InProdicon, (mobile operators) 3, TeliaSonera and (cell phone producer) SonyEricsson. Packaging is a concept of …

Mode bakom kulisserna

- Praktik och förutsättningar för snabbhet och flexibilitet i inköp

D-uppsats · Handelshögskolan i Stockholm

… mainly the supplier selection activities, in the fast fashion apparel industry. The purpose is 1) to explore the criteria associated with supplier selection for fashion products, and 2) to analyze the purchasing activities in order to find characteristics and trends which are …

Vägen mot flexibilitet

En studie av Sex Sigma och lean production inom industrin

Kandidatuppsats · Uppsala universitet

This paper is about the new methods and metrics used in industry and business today striving for better revenues and larger market shares. It investigates the relations between the old fordistic and tayloristic way of manufacturing and compares it to the models used in industry …

Informell motivation och dess betydelse

En studie inom tillverkningsindustrin

Kandidatuppsats · Mälardalens högskola

… that affects motivation. What factors that affect the motivation within the industry are interesting to examine and specifically the factors that are not apparent, in other words informal factors that increases the motivation. The purpose of this thesis is to examine and …

Riskhantering i IT-projekt

En kvalitativ studie om arbetsmetoder

Kandidatuppsats · Södertörns högskola

… question that this thesis tried to answer was: ?What kind of risks does the IT industry think are linked to their projects and in what way does these companies manage these risks?? Among the project leaders interviewed, the authors could see a great variation in lines of thought …

Hållbar destinationsutveckling

En fallstudie av Ürgüp, Turkiet

Kandidatuppsats · Södertörns högskola

… and an increased communication between inhabitants and tourists.The tourism industry affects the locality in both positive and negative ways. The negative factors can be reduced trough a closer co-operation between tourists and inhabitants and trough increased information about …

Framgång både på och utanför fotbollsplan

En benchmarking studie om AC Milans intäktsmöjligheter

Kandidatuppsats · Uppsala universitet

As the football industry develops into a highly competitive commercialized industry, football clubs must step up and improve their business strategy. This study focuses on the famous Italian club AC Milan, a club with many international titles but with declining revenues. The …

PR i det dolda

en studie om Redaktionell PR

Kandidatuppsats · Södertörns högskola

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due …

Det särpräglade reseföretaget i en föränderlig värld

En fallstudie av Rosa Bussarna

Kandidatuppsats · Högskolan i Kalmar

… of the seventies. The company today has a unique profile within the travel industry which made us curious about how they have managed to keep their distinctiveness over such a long period of time. We have chosen to focus on how they work with the market in this ever changing …

Jubel för rubel?

En studie av rysk turism i Sverige

Kandidatuppsats · Södertörns högskola

… to focus primarily on the most active Swedish and Russian companies within the industry. Therefore several big and well-established companies, often located in the largest cities of Russia and Sweden i.e. Stockholm, Moscow and St Petersburg, have been the subject of our …

Grönare IT med hjälp av balanserat styrkort

D-uppsats · IT-universitetet i Göteborg · 2008

The concept of green IT is a hot topic in the industry right now. The requirements forenvironmental friendliness are becoming increasingly common. There is a lack of knowledge andunderstanding of what green IT means and how it can be achieved. Our study shows that the useof ICT …