Uppsatser om positioning

244 uppsatser · sida 1 av 17

Utveckling av nytt koncept för positioneringsslid

Högskoleuppsats · Högskolan i Gävle

A manufacturing machine at the engineering company Sandvik Coromant has a positioning table which task is to move an item linearly. The positioning table has a linear motor capable of high velocity and acceleration. This makes it possible to achieve short cycle times and a more …

Positionering för överlevnad?

- en kvalitativ studie om nystartade företags arbete med sin positionering

Kandidatuppsats · Högskolan i Gävle

… a deeper understanding regarding how newly started companies work with their positioning and if there are some kind of a relationship between positioning and the survival rate of newly started companies. Research questions: Do newly started companies know what position is? Do …

Corporate Brand Positioning

Magisteruppsats · Lunds universitet

PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is …

Annons

Positionering av industriella tjänster

Examensarbete, avancerad nivå · Luleå

This thesis aims to investigate the positioning concept of industrial services. We chose to identify the reasons why positioning is used as well as to describe the positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB …

Strategier för positionering av kontorslokaler

Kandidatuppsats · KTH

… themselves to reach their target market, and which strategies they use when positioning their product. The investigation has been carried out mainly in the form of a case study in which a number of interviews with Stockholm real estate companies has been conducted, focusing on …

Mekanisk integration av en IR-detektor i en Stirlingkylare

Masteruppsats · KTH

… to two areas, Production Method and Noise. The Production Method concerns the positioning of a detector on the cold finger within the IRcamera. The detector has to be positiond with very high accuracy at the center of the cold finger, so it can be placed in line with the optical …

Positioneringsbeslutsmodellen

För ett litet B2B företag

Kandidatuppsats · Högskolan i Kalmar

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB …

Medstops positionering

En fallstudie om ett nytt apoteks positionering utifrån konkurrenskraft

Kandidatuppsats · Uppsala universitet

… perspective, to examine how the pharmacy chain Medstop is working with their positioning in order to achieve competitiveness in the re-regulated pharmacy market. This is studied through a theoretical framework that demonstrates five forces that affects the competitiveness in an …

Vilka lärare skickar ni ut från högskolan och vilka lärare får vi ute??

samtalets betingelser för handledning under verksamhetsförlagd del av lärarutbildning

Magisteruppsats · Högskolan Kristianstad

… how students articulate the conditions of the professional dialogue and the positioning of themselves and supervisors are made. The student taped discussions were analysed. Inspired by positioning theory we analysed the students discussions in order to interpret and elevate …

Konsten att positionera sig

En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.

Kandidatuppsats · Linnéuniversitetet

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research …

Affärsplanering i små företag

en studie om segmentering och<br /> positionering

Examensarbete, avancerad nivå · Luleå

… and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small …