497 uppsatser · sida 10 av 34
En studie om reklambilder utifrån sändar- och mottagarperspektiv.
… intention. We also made a reception analysis to find out whether the nursery place of our respondents made a difference in how they interpreted the advertising images. Although we could not reveal any significant difference between these groups, we still believe that social …
Fallstudie på marknaderna i Sverige, Tyskland och Benelux
… to reduce the lead times in a cost efficient way. The mapping, which took place on the Swedish, German and Benelux markets, has mainly been carried out through visits at the workshops and the distributors at respective markets. Apart from the qualitative aspects in collected …
… the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even …
… be extracted. One central, large scale digestion and upgrade plant should be placed in Härnösand. The amount of pasture and manure that is economical and practical available is enough to produce 2,7-3,5 millions Nm3 vehicle gas. It corresponds to 1 800- 2 400 cars, each driving …
… position and dimension of logotype, and determining standard features such as placement of on/off-button.
… advantage with the increasingly challengingmarket, companies require to place the customer in the centre. Being close to the customerand engage in successful efforts to create customer loyalty has become a critical successfactor in many businesses. Especially when the customers …
a review of brand valuation methods
… traditional economic brand valuation. Financially based approaches tend to place an overall monetary value on brands (Keller, 2008). The comparative approaches on the other hand, tend to assess the impacts of consumer perceptions and preferences on their response to the …
Det bästa av två världar
… a fusion of Sweden´s two largest companies in the industry of real estate took place and even though three out of four mergers and acquisitions financially fail this certain case turned out highly successful. The aim of this thesis is to examine how the organizational structure …
Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
… events they offer to the public, as well as the fact that the centre will be a place for people to meet and exchange cultural values. The receivers also wish for these aspects. The target-group consists of all the inhabitants in Malmö, and has a wide diversity which puts …
<em>Företagsimage i spelfilm och reklamfilm</em>
Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can’t confirm nor deny that claim, but instead we offered the observation that as a communication method, product …
… the persons interviewed explicitly mention that they feel proud of their work place. The main conclusions are, in the light of these observations, that Microsoft has the ability to create a balance between trust, freedom and responsibility. The frames, i.e. the goals, are …
Ett effektivt verktyg för folkbibliotek?
… though, when sensory experience is somewhat subjective and the library is a place for everyone.
En studie av sakkunnigutlåtanden vid tillsättnings- och befordringsärenden i idéhistoria mellan 1985-2010
… to adapt their opinions to the change in educational politics that has taken place during the second half of the 20th century. The Swedish system of academic peer review is also showing signs of possible decline in certain areas. However, the change in what qualities and …
En studie om 2 rektorer och 4 lärares syn på arbetsklimatet inom personalgruppens inverkan på mobbning
… interviews as a method to get answers to my questions. The interviews took place at two different schools, in which I interviewed a headmaster and two teachers at both schools. What emerged during the interviews were compiled and processed with aid based on previous research and …
En reformanalys utifrån rektorer och lärares uppfattningar ? kopplat till John Deweys teorier.
… leads to for the students. When scientific theories in these analyzes is placed against the reform, the result shows that Dewey’s theories is much current as an organic pragmatic education process (the individual in interaction with society), today’s school system isn’t up to …
