241 uppsatser · sida 5 av 17
… and one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city does it. By using discourse analysis and institutional theory, this essay …
En analys av Ölands image och hur öns varumärke kan utvecklas
… Öland can be carried out, it is essential to gain an understanding of how the place is perceived today. The purpose of this essay is to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies …
… and information scientist has to be bestowed with an expert identity which is placed in sharp contrast to the identity of the user. The expert creates the system which mirrors the stable structure of reality, and helps the user to create an adequate mental model of this system …
En studie av trancerörelsen och hur den kollektiva identiteten görs genom festivalen som interaktionsritual
… and reproduces through the festival. The categories that I have found I place under one main category called ”liberation of spirituality” where feelings of timeless, present orientation and a break from ordinary life. But also feelings as freedom, beautiful nature, colours …
… based on a governmental investigation of structural discrimination that took place in 2002-2008. The aim is to study the use of the category ”immigrant” and the consequences that follows such a categorization. This is done by a case-study in which the view on how the category …
estetik och marknad i svensk konst 1885
What is discussed here are the events taking place in Sweden in 1885, a turbulent year in Swedish art history. It is shown how the conception of Swedish art, in creating a Swedish identity in art, was expanded. Two exhibitions were analyzed, Akademiens för de fria konsterna …
Bruket av Kensingtonstenen som historiekultur i svenska och amerikanska utställningsrum
… that all exhibitions have had common implications. The uses of history take place within national and regional contexts and discourses, but the historical culture is hybridized and entangled across national borders. Consequently, the pre-Columbian historical culture has …
en samtalsanalytisk studie av partiledarintervjuer med fokus på journalistikens ideologi
… resources and legitimizes the practice of journalism, but it also creates a place in society where journalism is needed.
En kvalitativ studie om sex ungdomars upplevelser av att ha dyslexi i grundskolan
… problems/dyslexia early in school, which is strange because school is a place where children spend most of their time. This study will raise the questions about how young people were treated by their teachers, what they think of having a diagnosis, what kind of individualization …
Selma Lagerlöf i brev och historieskrivning
… studied is that of her personal correspondence. This language picture is placed alongside the public depiction of her and a comparison of sorts is made. The chosen method has been to study Lagerlöf’s private correspondence and to compare her language markers in those to the …
… business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and …
En kvalitativ studie om socialisering och identifiering inom en revisionsbyrå i Örebro
… strategy is present in terms of the individual learning that takes place in the daily work context. Considering the explicit and mandatory steps within the personal development plan, the sequential strategy is distinct. Thus, with the emphasis on the educations, influences of …
Speciella faktorer och även riktlinjer för Mjölby City
Grafiska profiler har ofta liknande innehåll men ser självklart olika ut för olika verksamheter och varumärken. En cityförening är ett samarbete mellan flera olika aktörer som vill kommunicera med sina målgrupper och samtidigt förmedla det som föreningen tillsammans står för …
En fallstudie kring flytten av Hjalmar Lundbohmsgården i Kiruna
… Lundbohm and his deeds, the identity can still be passed on even though the place is not the same. The informants agree that it is important with cultural references in a city so people have something to relate to.
En jämförande studie i presentation och självrepresentation
… Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone. This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his book The self in …
