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… Common Equity. The conclusion of the study is that CEM seems to be a limited phenomenon on the Swedish market. This study also brings forward the limitations of the research method as such and calls for more research and model development within the field of CEM.
Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and …
Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The …
… more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the perception of an office environment is influenced by different kinds of art settings. The study is made as a …
Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the …
The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend …
Hur kan CSR och den sociala dimensionen i Sverige för detaljhandeln förstås, när detaljister gör anspråk på CSR samtidigt som personalvillkoren i branschen försämras
… the Swedish adoption of the concept. The study explores the approaches to this phenomenon within relevant stakeholder groups consisting of CSR-managers, labour unions and retail employees. A combination of qualitative and quantitative methods is used in order to identify …
… in themselves and the impact they have had on my collection. I describe the phenomenon cyclic as a result of the emotions and moods this term creates in a more or less decisive way. The intention with this paper is to show how Sinnligt kviller offers different perspectives of …
The cyclic
… in themselves and the impact they have had on my collection. I describe the phenomenon cyclic as a result of the emotions and moods this term creates in a more or less decisive way. The intention with this paper is to show how Sinnligt kviller offers different perspectives of …
En kvalitativ studie om människors användning av sociala medier i samband med resande
… if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing. The theoretical background is presented as a current state of knowledge regarding the topic social media and …
Arbetet med mångfald vid kommunala museer, länsmuseer och statliga museer ur ett kulturpolitiskt perspektiv
… isolated cultures and cultural expressions or as hybrids and interchangeable phenomenons ” and to what extent the museums are ready to involve marginalized groups in their physical environment and in their exhibition and activity programs. Based on three different levels of …
En diskursanalys av curatorns yrkesroll utifrån 15 curatorutbildningar
… power. Even though many statements have been made about this relatively new phenomenon of curatorial studies, there is a lack of sufficient research. The intention of this study is therefore to examine the educational programmes as such. The selection of 15 programmes has been …
en studie om olika gravskick samt begravningsritualer under neolitikum
… from Ajvide and to explain the difficulties concerning the subject, since this phenomenon has rarely been discussed or documented. This essay was an attempt to try to uncover the secret about the scattered human remains.
en diskussion om kulthusens existens på Gotland
… seem to be absent on Gotland. In this thesis the cult house are discussed as a phenomenon, and the possibilities to find Bronze Age cult houses on Gotland are evaluated by making comparisons between Gotland houses with already defined cult houses from the Swedish mainland. Some …
en litteraturstudie
The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individuals´ self- imagine and what role does identification play for anyone who …
