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… hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected …
Finns det teoretiskt och historiskt stöd för att regeringens mål kommer att uppfyllas?
Research Question: Does the pharmacy market seem to change in accordance with the goals stipulated by the government due to the reregulation? This leads to the following sub-questions: Does it seem like the availability of medical drugs for consumers increase?Does it seem like …
… medicines from pharmacies. The aim of the study was that two years after the pharmacy reform study older people’s opinions on drug supply and pharmacy services, and which pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was …
Konsekvenser efter privatiseringen av de svenska apoteken
… medicines from pharmacies. The aim of the study was that two years after the pharmacy reform study older people’s opinions on drug supply and pharmacy services, and which pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was …
En fallstudie om ett nytt apoteks positionering utifrån konkurrenskraft
The aim of this thesis is, from a business perspective, to examine how the pharmacy chain Medstop is working with their positioning in order to achieve competitiveness in the re-regulated pharmacy market. This is studied through a theoretical framework that demonstrates five …
… a day, the greater the chance is for interruptions in the communication. In pharmacy practice, good communication is vital for the client’s health and quality of life. In recent years, there has been a change of focus in pharmacy practice, from the medication to the clients. To …
After the deregulation of the Swedish pharmacy market customers can be lost due to stock-outs. Optimization of pharmacy inventory levels has thus become increasingly important. To minimize inventory costs while considering the cost of shortages the latter must be estimated …
En fallstudie om hur Apoteket AB arbetar med leveransservice
During the last years, the pharmacy market undergone major changes. Re-regulation that has been done in 2009 meant that monopoly was unlocked for competition. In a market where firms offer equivalent products, increases the importance of delivery service as competitive tool to …
förslag på differentieringskoncept för nya aktörer på den omreglerade apoteksmarknaden
… differentiation concepts due to the upcoming deregulation of the Swedish pharmacy monopoly. Apart from the theory, the study is based on interviews with pharmacy customers and experiences from former pharmacy market deregulations in some of the other Scandinavian countries. The …
En studie om nya aktörer på en marknad under omreglering
The Swedish pharmacy market will be re-regulated in July 2009 which will present private actors with an opportunity to enter the market. Several risks and uncertainties are associated with such an entry. The purpose of this thesis is to increase the understanding of …
… can occur in Apoteket AB, an organization that is operating on the Swedish pharmacy market. The purpose of this paper is also to describe how the organizational learning occurs in the organization, and how the outcome of this learning can be stored in the organizational memory …
… intressenter i apoteksbranschen, gemensamt, en etisk riktlinje ? svensk Good Pharmacy Practice. Samtidigt som riktlinjen innebar ett förslag på en lösning på ett problem så gav den också upphov till en osäkerhet för de enskilda apotekskedjorna; en osäkerhet som varje enskild …
Studenters uppfattning av klickers vid Uppsala universitet
… of clickers differ between students in Disciplinary Domain of Medicine and Pharmacy and Disciplinary Domain of Science and Technology. 166 unique students, 48 students at the disciplinary domain of medicine and pharmacy, and 118 students in the disciplinary domain of science and …
En fallstudie av ett apoteks interna marknadsföring
… of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market. Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a …
