32 uppsatser · sida 2 av 3
… approach that includes a three-step analysis. Analysing the context, means to persuade and performance. The empirical material I intend to analyze is Swedish cooking programs from the 70s until today, 2010. I´ve chosen a program from each decade except the 2000s, where I´ve …
En jämförelse mellan reklamannonser då och nu
… daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have …
Arbetsgruppens normer och balans mellan arbete och privatliv
… studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the …
En retorisk-semiologisk analys av antirökreklam
… studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the …
Hur en psykoterapeut etablerar sitt ethos
This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors. Classical …
En uppsats om behandling för män som utövar våld
… to come to the therapist. The therapist is the one late to capture the man and persuade him to remain in treatment, through the verse and effluents and recognition.
… animal breeding. Yet more research in disease tolerance is needed in order to persuade researchers it has an advantage over disease resistance, research that is both costly, ethically problematic, and needs an incredible amount of animal material.
… often leads to a struggle for the policyentrepreneurs in which they have to persuade the public to try a new solution to the problem. The personal connections an entrepreneur has plays an important part in the process of spreading the word about a new policy. Preservation and a …
En studie i hur svenska kärnkraftsförespråkare i maktposition använder argumentation och auktoritet
… as ”environment friendly”. Using authority, emotions and knowledge as a way to persuade. Suggestions for future research: It would be interesting to go further with the fundamental values and ideologies which seem to have an important role in the Swedish nuclear power debate …
En retorisk argumentationsanalys av hen-debatten i svensk storstadspress
… arguments occur, and to understand if proponents and opponents are trying to persuade each other and readers of their opinion. The result shows that the arguments often revolve around the same topos, but rests on such different values ??that a comprehension between the parties …
Om tidigare elitidrottares karriäromställning till annat arbete
… negative effects of the change to the same extent. Instead, they are trying to persuade the companies to maintain the audit and also to compensate for the loss of audit assignments by offering other services and advice, with expertise in various fields.
Konsekvenser och möjligheter för redovisningskonsulter och revisorer
… negative effects of the change to the same extent. Instead, they are trying to persuade the companies to maintain the audit and also to compensate for the loss of audit assignments by offering other services and advice, with expertise in various fields.
En utredning av immersionens och realismens retorik i kommersiella datorspel
… focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us. From time to time we can read about video games in the …
Hur interaktivitet skapar engagemang och lojalitet
… all showed the rhetorical element pathos, which appeared in their attempts to persuade the user. Thus makes the rhetorical elements in the digital campaigns important so that the users will feel an urge to engage with the content.
<em>när ditt namn väger tyngre än dina meriter.</em>
… a stand whether which party is more reliable, based on both parties ability to persuade. Regarding the two cases known as the ”racist cases”, Arbetsdomstolen put importance on the fact that the working atmosphere was harsh and the dialogues between the employees were tough. Even …
