Uppsatser om perceived value

218 uppsatser · sida 1 av 15

Tweens' uppfattade värde av ett varumärke

- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke

Kandidatuppsats · Växjö universitet

… and to perform through products, which makes it interesting to see to the perceived value of design. Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding’s …

Hur tillgänglig är staden?

fallstudie av Kungsgatan och Föreningsgatan i Malmö

Masteruppsats · SLU

… than merely the strictly physical that affect how accessible the city is perceived? These questions are the starting point of this study. The greatest emphasis, in this study, is placed on the perceived parameters that affect us humans when we move in our cities. Experiences and …

Annons

Ungdomars syn på kvalitet vid inköp av kläder

C-uppsats · Umeå universitet

… choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example …

Värdering av en stressad livssituation

Kandidatuppsats · Växjö universitet

… study was to examine if performance-based self-esteem, personality (Type A), perceived stress, age and gender predict the value of own or others life-stress (VLS). The aim was also to examine whether the variables were correlated significantly with each other. The investigation …

Kolonitr?dg?rdar

exklusiva platser f?r hobbyut?vning eller tillg?ngliga gr?nomr?den f?r allm?nheten? En kvantitativ studie av uppfattningar och upplevelser av Sj?bergens koloniomr?de och Slottsskogskolonien

Kandidatuppsats · G?teborgs universitet · 2026

This study examines how allotment gardens are perceived and used by non-plot holders in Majorna, Gothenburg, with a focus on Sj?bergens koloniomr?de and Slottsskogskolonin. The study is based on a survey of residents and people moving through the area and has an outsider …

1+1=3?

En studie om kundtidningars värde för varumärkesinnehavare

D-uppsats · Handelshögskolan i Stockholm

… a traditional ad. The study’s purpose was to investigate how both methods are perceived and how they affect consumers? attitude, intentions, associations and attention. If it turns out that the consumer magazine has the same or better effect than a traditional ad and if it is …

Reklamprat

effekter på upplevt reklamvärde och köpintention

D-uppsats · Handelshögskolan i Stockholm

… fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure …

Knapphet och Selektivitet

Påverkan på attityd och värde

D-uppsats · Handelshögskolan i Stockholm

… of the customer base and scarcity has a great impact on the attitude and the perceived value towards a product or service. Selectivity of the customer base was found having the highest level of impact on both attitude and perceived value. In addition, selectivity of the customer …

Småföretags värde av studenters examinationsarbeten

Kandidatuppsats · Högskolan Väst

Purpose: To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses …

Co-Creation - Synsätt inom marknadsföringslitteraturen

Kandidatuppsats · Örebro universitet

… to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature. Discussing the different views on co-creation, this essay concludes that though there are evident points of agreement, finding one generally valid …

Acceptans av e-boken

Studenters uppfattning och användning av e-boken

Kandidatuppsats · Linnéuniversitetet

… Model, students' perceptions of e-books is mapped. Important variables are perceived usefulness and perceived ease of use which influence the attitude, the intention to use and actual use. The thesis concluded that students accept e-books as a supplement to printed books. The …

Konkurrensstrategier

En studie om konkurrensen på den svenska kontaktlinsmarknaden

Magisteruppsats · Södertörns högskola

… from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty. Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further …

Det är ingen rocket science

En varumärkesundersökning av Metro i Karlstad

Kandidatuppsats · Karlstads universitet

… newspaper, brand survey, brand identity, brand associations, brand, customer perceived value, brand positioning, brand equity, brand awareness.