Uppsatser om perceived popularity

4 uppsatser

Event som Marknadskommunikation - Din Guide till Eventgalaxen

En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter

C-uppsats · Handelshögskolan i Stockholm

… (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only …

Tweens' uppfattade värde av ett varumärke

- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke

Kandidatuppsats · Växjö universitet

… and to perform through products, which makes it interesting to see to the perceived value of design. Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding’s …

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