5 uppsatser
… and conducted with a quantitative approach, through an online survey and past purchase data. Our results reveal that loyalty can be explained by different factors depending on which loyalty measure (purchase intention, loyalty perception and recommendation intention) is being …
… E-commerce consumption of cosmetics is increasing and has been for the past few years. Today, consumers choose to shop online much more often than in a physical store, which means that there has been a change in their behavior. The purpose of the essay is to analyze and create …
… The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in …
… företag som erbjuder hållbart mode kan konkurrensfördelar skapas.Over the past 15 years, the fashion industry has grown in size and become both faster and cheaper and the concept of fast fashion has been established. Fast fashion is a business strategy in the fashion industry …
… whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not …
