65 uppsatser · sida 1 av 5
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand …
Vem/Vad/Vilka påverkar?
… fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end …
? en jämförelse av ergonomi-, miljö- och logistikparametrar
Companies become more and more aware of the added values of the packaging. A well chosen and developed packaging can reduce the costs for the companies through reduced costs for transports, reduced quantity of waste and discards and increased goodwill for example. The companies? …
En studie om lokalproducerade produkters förpackningsdesign
… working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive …
En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag
… working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive …
… their product development time and at the same time reduce costs. Special packaging has a significant impact on the logistical system and production cost of a car. The development process of re-designing or implementing special packaging is a very complex process and extends …
En fallstudie av varumärket Coca-Cola
Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this …
Ett projekt i samarbete med Primus Sverige AB
… describes an environmentally oriented product development aimed to develop new packaging with improved environmental and sale aspects of the products from Primus Sweden AB. The report covers the design process from the first collection of facts to the final results with a …
… with HABO AB. The objective of the project was to develop a standard stated packaging system. The background to this is that HABO is not pleased with the system currently in use. The system which HABO is currently using consists of to many sizes. The largest benefit of a …
… both before and after childbirth. Areas that have been investigated include packaging development, service design and appropriate content for the package.During the work, theory about packaging design, materials, manufacturing techniques and logistics have been processed to base …
»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was …
… high breakdown voltage and excellent temperature endurance.However, the packaging of such electronics presents major challenges and there is aneed for packaging that can operate in higher temperature. The purpose of this thesishas been to develop a test method and verify the …
… inte är särskilt användbar. Studien är genomförd i samarbete med DS Smith Packaging, en ledande leverantör av förpackningar. Studien har utifrån resultatet givit förslag på hur DS Smith Packaging kan möta sina kunders framtida förpackningsbehov. DS Smith Packaging ska försöka …
Ett arbete om genusperspektivet på förpackningsdesign
'Hir in the box' is a study about the gender perspective in packaging design and how it is today. The study deals with the product category razors, for both women and men, to examine and compare products with the same function but with different designs. Based on an analysis of …
The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were …
