38 uppsatser · sida 1 av 3
En explorativ studie om minderårigas reflektioner och upplevelser av nätpoker
This study represents seven adolescents? perspective on online poker gambling. The purpose of this study is to analyze and describe adolescents? thoughts and experiences of online poker gambling, thus gaining a deeper knowledge and understanding of how gambling affects youths in …
Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv
… of what contributes to customers' intentions to build relationships with online services is yet to mature. As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a …
Formandet av en digital identitet
… possibilities for altering or producing identities is the rapidly growingonline game genre MMOG (Massive Multiplayer Online Game) which isentertainment that millions of people all over the globe engage in daily. Thisrelatively new platform for socialising has become of cultural …
En kvalitativ studie om identitetskonstruktion på internet
… internet. The results that I have found in this study shows that an identity online is constructed in a similar way as it does in real life, however, some limitations that exist in everyday life do not exist online. In the study, I have also concluded that annonymiteten on the …
<em><em>En etnografiskt inspirerad studie av fyra studenters vardag online och offline</em></em>
… the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context. Method/material …
SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...
… characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.
En hermeneutisk studie om nätdejting
… what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The …
… to consume clothes by relying on experience with the stores? products and online shopping. The informants are affected in a negative manner from lack of inclusion by being restrained from experimenting and exploring their identity through clothes. Even though the informants are …
En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
… and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop …
En kvalitativ intervjustudie om Facebook som scen för den svensk-muslimska tjejens framträdande
… community and the theory about how individuals create a social presence online. The study’s results have shown that the Swedish Muslim girl does not only wear a veil in real life, but also a ”digital veil” on Facebook, which hides the things that go outside the Islamic …
En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
… (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page. Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum. Results The results show that it …
… and Chantal Mouffe and anethnographic methodology specifically adapted for online research. The empirical material consistsof photographs and commentaries from two EDC blogs aswell as commentaries regarding EDCfrom a commentary field on Youtube.com. These are analyzed together …
… processen urmärkesinnehavarens perspektiv samt forskning kring online branding.Studiens resultat bekräftar att modevarumärken inte arbetar efter tydliga mål eller strategierkring sitt varumärkesbyggande, vilket beror på begränsade resurser vad gäller tid, personaloch ekonomi …
En kvalitativ studie om identitetsskapande på Instagram
… hur 60-talister samt 90-talister använder sig av Instagram samt hur de ser på online-identitet. De frågeställningar som vi utgått från är: ?Hur liknar samt skiljer sig användandet av Instagram mellan människor födda på 1960-talet mot de födda på 1990-talet??, ?Om och i så fall …
En studie om traditionella klädföretags it-strategier
… in an e-store. That is why one should refrain from supplementing with an online store if the corporate strategy is to position the brand as exclusive. If the brand is of low-cost nature the respondents tended to be less involved. These customers sense a lower risk in their …
