417 uppsatser · sida 20 av 28
en studie om genusföreställningar bland spaorganisationer
… and qualitative interviews. Overall we had conducted four interviews, one of which was the personal interview, two were made by email and one by phone call. We also performed a visual ethnography of websites. The present research was based on the constructivist approach and we …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to …
… time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if …
framgångsfaktorer för specialtidskrifter ur ett marknadsorienterat perspektiv
… and in addition to this, two people from a grand publishing company and also one person from a soccer magazine. All of the interviews were made with a qualitative character and our purpose was to get the business point of view, rather than the readers. In our conclusions we …
en studie av två biblioteksdataprogram för barn
… thechildren's library, with the example from two library computer programmes. One is anexpert system, Hedvig, which will help children to choose and to find books, and theother is a computer game, The mysterious signs, that will teach children library user education.The main …
strävan efter ett gemensamt ledmotiv
… within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry …
… packaging material, which they own and administrate. Volvo Car Corporation is one of their customers. I started the project with a study of the reports and articles. Conclusions: During the study I recognised that the customer uses two concepts: emballage and förpackning …
… images of the participants and the stereotypes. The most common image was the one of being a librarian as a typically female job. Also the stereotype of the reading librarian was confirmed. Besides the images of the participants were more positive than I had expected. Usually …
… tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is associated with. To reach …
… as many as 47. Moreover, the multicultural books mostly represented more than one ethnicity. The results of our investigation emphasises the importance, for libraries, to marketing these kinds of books. In general, multicultural childrens books need to be more noticed.
In Sweden in January 2005, there is only one producer of organic broilers and none of organic turkeys. But there are, on the other hand, a few small-scale producers whose housing systems to some extent are similar to what is stipulated in the organic standards. The aims of this …
En användarundersökning på ett bibliotek och i en bokhandel
… book display and front exposure and also through offering fewer books in one place. The interviewees chose literature by book covers, title, author, size and the summary of its content.
en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
… obtain a larger database, from which general conclusions can be extracted. One of the authors? findings is that this form of advertising has a stronger effect on younger people than older. In the surveyed population the authors found that younger are more positively disposed to …
en studie av PR-byrån Four C och dess kund Akzo Nobel
… studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured. The foundation which the theoretical reference grounds …
… largest possible profit and taking a corporate social responsibility. One side of the debate is represented by a neo-liberal market discourse, which places profit first, and the other by a social justice discourse, which places responsibility first. Together, these two …
