260 uppsatser · sida 6 av 18
En studie av Red Bull's varumärkeskommunikationoch image
… we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull. Throughanalyze of our empirical study we could draw general conclusions on Red …
De virala kommunikatörerna, offentligheten och demokratin
… on self-presentation and social interaction, Manuel Castels´ theories of the networksociety and Jürgen Habermas idea of the public spehere.Main result: The viral communicators are ambivalent in their use of socialmedia. They are users because they want to be but also because …
… get advantage, and to make the consumer involved. In this context, the social networks become more important in order to create a two-way communication in a cost-effective manner.We have investigated different ways for small businesses to create an identity in the market and in …
… seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as …
<em>Kvalitativ undersökning om kommunikationsprocessen mellan utbytesstudenter och värdstudenter</em>
… intercultural friendship on Facebook can help the students to have a contact network outside their own country. The two research question for this thesis are following: - How can communication between exchange students and host student’s intercultural relationship be …
… and thus prevent machine breakdown, is increasing. The company HMS Industrial Networks AB has a product on the market, Netbiter EC350 that is used to read sensors and thus find out the condition of industrial equipment. By reporting scanned data to users through a cloud service …
… for new and unique products. The company is part of a strong business network. Customers and suppliers have strong bonds and good relationships with STARKA. The competitors are well known and have strong positions on the market. STARKA's strengths are the business network, its …
… how and when technology evolution takes place. Finally we describe the value network structures of some potentially viable application areas for SDR and suggest some possible business opportunities based on SDR technology. This thesis is carried out as a case study and the …
… such an application that uses Bluetooth? technol-ogy to communicate in ad-hoc networks. The aim has been an application to run on mobile phones in which you can send messages and files to other devices and also add a user profile with personal information to share with others …
En kvalitativ studie av digitala affärsrelationer
… With a theoretical framework, consisting of relationship marketing, network theory and previous research on B2B-portals, seven digital creative companies from different parts of the world is investigated. The study shows that deep relationships can be created solely with digital …
En uppsats om Sveriges Radios närvaro på Facebook
… is to examine what the presence of the Swedish National Radio on a commercial network like Facebook means and how the editors themselves argue about it. For the analysis I use critical political economy as a theoretical point of view. Material/Method: The material consists of …
<em>Enkätsstudie av barnfamiljer och SL:s digitala plattformar </em>
… the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An …
En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier
”The modern library in the network society” A study of cultural politicians and librarians opinions about libraries' use of social media Social media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major …
En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier
… not use social media to a large extent today, the development towards the new communication techniques is a process that both customers and companies can benefit from. To enter all social media channels at the same time is impossible. Therefore, the authors have come to the …
En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet
… the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the …
